The SampleMe Pack™
The SampleMe Pack™

Color: Black

The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™

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What's included where

Loved by 12,000+

Quick application

Safe & non toxic

No skills needed

Wear-proof

30 sets of Guideliners & 30 applicators

Extra Guideliners for practice

Scissors

The WingWand

EyeMatter mattifying balm

TryMe Kit

60 sets

GuideMe Kit

G'fills (refills)

SampleMe Pack

We wing our eyeliner, not our reviews.

How to apply your Guideliner™

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner™. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner™ until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Your Questions,
answered.

Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

How long will one set of Guideliners™ last me?

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Will TheGuideliner™ irritate my skin or eyes?

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Will TheGuideliner™ damage my natural lashes?

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Is TheGuideliner™ environmentally friendly & cruelty-free?

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner™ work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners™ are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Can I make my Guideliners™ more matte?

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

Customer Reviews

Based on 183 reviews
89%
(162)
7%
(13)
1%
(2)
2%
(3)
2%
(3)
K
KM
A daily necessity

I’ve always felt like I look better with well-defined eyes, because I have large eyes and lots of eyelid space. However, my close-up vision is pretty terrible and I wouldn’t consider myself especially skilled with makeup so doing winged eyeliner has been next to impossible. Since I started wearing the Guideliners six months ago, they are now a part of my daily makeup routine. They are very easy to apply (even for me with my lack of skill and bad eyesight) and last all day.

M
Malayasofia
First time buyer review

Eyeliner was the one makeup skill I could never get so I always stayed away until The guideliner it comes in two different colors and many different thickness and styles so you can switch it up! These liner tabs are so easy to use and once you have your placement down your good to go the eyeliner stays a long time slept with it on after a night out and was still on! Love this product

D
Dani
A wide EYED and very happy girl

When I say I use this daily I mean DAILY!!
I have bought every eye product from stamp, pencil, crayon and stencil from website to chemist - nothing stuck and melted within hours. I have hooded and often watery eyes, guideliner takes the stress out of daily makeup. Each set has lasted day to night and I feel so pretty 😍

100/10 recommend!! (I bought the tryme kit).

N
Nicky G.
GAME CHANGER!

Okay, so I’ve only just tried the practice ones that came for free in my kit, but holy smokes! These puppies might be a game changer for me 😳

See, I have MS ,(hello shaky hands), and I also had breast cancer a couple of years ago, and the side effects of one of my chemo treatments (Paclitaxel) have left me with very little feeling in my fingertips. As you can imagine these two things combined have since made applying eyeliner a bit of a nightmare. Forget a wing altogether.

OR SO I THOUGHT!

I ordered The Guideliner and I’ve literally just spent the last 5 minutes practicing applying winged eyeliner. I only needed 5 minutes, including reading the instructions because it was so easy and it worked straight away.

And so I say again: Holy smokes you guys! Thank you from the bottom of my heart. I will officially be your newest best customer and I’ll be telling everyone I know to invest in the product too! AMAZING

❤️❤️❤️❤️❤️

J
Jadana
Genius Product

Absolutely love my guidelines. I always feel so put together when they are on and it’s much easier than liquid. Do need to do a bit of practice but the kits come with plenty to have a go of it and once mastered it’s so quick and makes me feel/look polished at work or events. I also love the passion the creators have it’s been very well thought of and the hard work to perfect the product really shows.

A
Anonymous
Life changing!!

I wish I found guideliner sooner! Would have saved me so many meltdowns trying to match my wings. Much love all the way from Canada you’ve got a customer for life 🥰

A
Anonymous
Great for hooded eyes!!!

Im 56 and have always had hooded eyes, but as I’ve gotten older they are VERY hooded. Ive always struggled with winged liner and always got the “Nike swoop”. Now I’ve learned tricks for hooded eye wings, but its a struggle. I get a lot of transfer onto my eyelids while the liner dries. Guideliner has been a gamechanger! Literally takes less than a minute and gives a perfect wing. No transfer. I was skeptical, but sooooo glad I tried it!

 

Eyeliner has changed, and you’re right on time.