Which vibe are you?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

We only accept returns on GuideMe Kits™ and only if the practice Guideliners™ have been used—everything else must remain unopened due to hygiene reasons. Once we receive your Kit and confirm there are no signs of wear, we’ll refund the Kit amount (excluding shipping). You will need to cover the return shipping cost.

We do not accept returns or refunds on G’Fills™ or EyeMatter™ due to hygiene reasons.For returns or exchanges, please email us at customercare@theguideliner.com.

Satisfaction Guarantee

We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfecting placement can take a few tries or that some Guideliners™ may not peel perfectly (although this is rare—they're made in Australia by people, not machines). That’s why we offer a no-worry replacement program.

💜 If you use up your Guideliners™ while practicing or if they aren’t top quality, we’ll gladly replace your entire set (30 Guideliners™).

Terms & Conditions:

• Limited to one replacement set per customer.
• Applies to both The GuideMe Kit™ and Guideliner™ refills.
• Valid within 30 days of receiving your order.
• Proof of purchase, a brief description of the issue, and photos may be required.