wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testing
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First time applying your Guideliner™?
Here's a Quick Tip for Perfect Placement:
Apply a thin layer of petroleum jelly where you'll position your Guideliner™—this helps it not to stick. Place your Guideliner™ where you want your wing, then once you're happy with its positioning, gently slide it off, clean your eyelid of any oils, and re-apply the eyeliner as instructed.
How to Apply your Guideliner™
How it Works
Applying the Guideliner™ on hooded eyes
There are two ways to apply the Guideliners™ on hooded eyes, the 'Placement' and the 'Blink and Snap' technique.
How to Remove your Guideliner™
When it's time to wave goodbye to your wing, simply apply your favourite oil-based remover — think baby oil, coconut oil, or Vaseline®. Allow it to sit for thirty seconds to dissolve your Guideliner™, then gently wipe away with a makeup wipe or a soaked cotton pad. Planning to re-apply? Give your face a quick cleanse to remove any oily residues, and you’re ready for a fresh flick!
Check out our guide for the correct placement of your Guideliner™.
Let customers speak for us
from 35 reviewsI’m in my 50s with hooded eyes & these are the perfect Blade Liners. Have tried all 3–Skinni, Middi & Thicci. Love experimenting while not looking garish, but feeling classy. Skinni is my fave for everyday wear. Thank you, Guideliner for finally helping me achieve a respectable Wing!
I love the guideliners as they are but this balm allows you to create more amazing looks! I love the way this gives a more sleek finish perfect with a smokey eye!
Absolutely love these! Make life so quick and simple.
Didn't work for my eye shape, but they sending me a smaller cat eye to try. Thank you, guys! You get 5 stars for customer service! 🌟 it's a great idea. I hope it works!
I stumbled upon The Guideliner on my Instagram feed and thought why not give it a go.
As a busy working Mum, I had all but given up on my signature winged liner as I just didn’t have the time anymore. Well, Guideliner has solved this problem. Application is so quick and simple. The inclusion of extras in the kit for practice was so thoughtful.
Knowing I can apply perfect liner on both eyes in 90 seconds is just brilliant. No more worrying about each eye being symmetrical. The liner really does stay on for 3 days too, which is another joy.
I opted for the brown classic liners (skinny & midi) and it is such a flattering shade and the shape is perfect. Can’t wait to try the blade liner in black next.
Customer service is faultless. Packaging is excellent and shipping from AUS to UK was very quick.
I would highly recommend The Guideliner and have already been raving about the company to my friends and family.
Give it a try, you won’t be disappointed.
Love this product, such a great find and I got an amazing deal for Black Friday. This is such a clever idea, I've always wanted winged eyeliner but could never get it right but now it's always perfect! When my package arrived something wasn't right so I contacted customer service and within an hour another package was on it's way to me shipped express and arrived the next day. Brilliant!
This is a amazing product, I get a week out of the set and the customer service is outstanding
I am terrible at getting my wings even and looking right. This makes it so easy and it lasts! No smudging and it comes off easy and lasts up to 3 days. I’ve tried stamps and these are the easiest!
I love it! It’s so much easier to use instead of using a liner and end up more messy!
Amazing! I would definitely recommend to anyone who wants the prefect wing every time!
After trying so many things- from brushes to stencils to stamps- to achieve a winged eyeliner, I was excited to see a product that made it much simpler! There is a learning curve, but there are a few practice strips included which is great! I would absolutely recommend this product to people who struggle to get a winged eyeliner.
Another plus is that the company is fast to respond to messages and they’re willing to provide help. amazing company and amazing product!
After getting the blade thicci style in the starter kit I decided to commit to refills too as I'm in love! This product gives me a clean sharp wing that I couldn't get with regular liner. I've even got other styles as gifts for others who share my love for liner! I use this with cluster lashes so I don't have to get up early to do my eye makeup and it really does last for days :)
Such a fantastic idea & incredible service from the team! Can’t wait to try this weekend!
Loving this product. I find my eyelids have a crepe-iness to them (almost 40yo) and these work so well. I love that there is no smudge, I laugh cry a lot and my liner looks perfect!
Customer service is so attentive and helpful.
Great experience all round :)
I never wear eyeliner usually because I just can’t do it! So thought I would give these a try and omg they are so easy to use and my eyeliner was so sharp! Love them!
The GuideMe Kit™
Inside the one-time purchase GuideMe Kit™:
🖤 30 sets of Guideliners™, choose your colour, size and collection from either
- The Classic Collection - our cat eye with a subtle flick lift
- The Blade Collection - our straight and sharp flick
🖤 +3 extra sets for practice
🖤 The Scissors: For easily achieving the perfect fit.
🖤 The WingWand: This innovative tool is designed for delicate handling and is transparent for precise placement of the Guideliners™, ensuring a perfect application every time.
🖤 The Applicators: A pack of 30 eco-friendly bamboo and charcoal-infused applicators. Highly absorbent, designed with a precision tip, they make applying and securing the Guideliners™ so easy.
Easy Removal: When you're ready for a change, remove with any oil-based makeup remover or just a bit of baby oil and wipe away.
Note: These are NOT stickers but they do contain latex-free, cosmetic, medical grade adhesive that is acrylic based and is FDA compliant. Contains soy. Visit here for more product info.
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