Watch our full Guideliner tutorial
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Watch our full Guideliner tutorial
No gimmicks, no mess, just peel, press, and seal. TheGuideliner™ is made with 100% organic, vegan soy-based pigment that’s safe for sensitive skin, cruelty-free, and kinder to the planet than traditional liners. Designed for all eye shapes and requiring absolutely no eyeliner skills, it's long lasting and is perfect for beginners, those short on time, or anyone tired of battling for the perfect wing. Don't forget to join it to your lash line and tie it altogether with mascara!
How to Apply your Guideliner
Step 1: Peel
Gently bend and peel each Guideliner one by one. L is for your left eye and R is for your right.
Step 2: Press
Look straight into the mirror and without pulling your skin taught place & press your Guideliner 1-2mm above your lash line where you want your wing. Use your WingWand to fish out any lashes.
Step 3: Seal
Hold the pointed end of an applicator in water for a few seconds to saturate it. Then press & dab (start with the ends) and soak your Guideliner until the backing easily slides away. You may need to re-dip your applicator!
Done!
Gently dab EyeMatter™ over the top if you prefer a matte look. Join your Guideliner to your lash line using your favourite eyeliner. Don't forget to finish off your look with mascara!
Placement
Applying the Guideliner on hooded eyes
THE PLACEMENT TECHNIQUE (FOR SLIGHTLY HOODED EYES)
Look at where your eyelid fold ends near the outer corner of your eye, and position your Guideliner so the flick sits just beneath it. Don't forget to place your Guideliner 1-2mm above your lash line.
THE BLINK N SNAP TECHNIQUE (FOR HEAVILY HOODED EYES)
Look straight into the mirror and place your Guideliner where you’d like your wing to sit. Apply as normal, and once the backing slides away, gently lift your brow and blink to ‘snap’ the liner into place. Then, use a gel or liquid eyeliner to fill in and connect the two parts for a seamless wing.
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Works on mature hooded eyes!
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How to Remove your Guideliner
APPLY YOUR FAVOURITE OIL-BASED REMOVER
Gently massage an oil-based remover over your Guideliner™, baby oil works great!
ALLOW IT TO SIT FOR THIRTY SECONDS
Let it sit for around 30 seconds to help break down the pigment.
GENTLY WIPE AWAY
Using a cotton pad or wipe, gently wipe your Guideliner™ away. We recommend a biodegradable or reusable option for a more eco-friendly routine!
How to Apply EyeMatter
Gently rub your ring finger over your EyeMatter balm, the formula has a low oil content to help your Guideliners last longer, so it may feel firm at first. Just give it a moment to warm up on your fingertip.
Once softened, dab lightly over your Guideliner until you reach your desired matte finish.
It dries clear, sets fast, and lasts all day.
Top up the next day if needed.
EyeMatter comes in an eco-friendly paper tube — just gently push the bottom to dispense more product.
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How to Apply EyeMatter
Using EyeMatter gives the finish of liquid eyeliner. Gently rub your ring finger over your EyeMatter balm, the formula has a low oil content to help your Guideliners™ last longer, so it may feel firm at first. Just give it a moment to warm up on your fingertip.
Once softened, dab lightly over your Guideliner™ until you reach your desired matte finish.
It dries clear, sets fast, and lasts all day.
Top up the next day if needed.
EyeMatter comes in an eco-friendly paper tube — just gently push the bottom to dispense more product.
Troubleshooting Your Wings
Here are a few common mistakes or concerns and easy ways to fix them.
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Guideliner not sticking or tearing during application?
Apply your Guideliners on clean, dry skin. Any makeup, primer, or oil underneath and repositioning them too many times can affect how well they stick. If your Guideliner is lifting with the backing or tearing mid-application, it likely needs more water. Make sure your applicator is fully saturated and press& dab until the pink backing lifts and slides off easily. Avoid dragging or peeling too early, let the water do the work.
Something doesn't look quite right?
If your wing’s looking a little off, it might be due to placement, using the wrong side, or applying it upside down. Each Guideliner is marked L (left) and R (right), just make sure it’s going on the correct eye, sticky side down.
Don’t place your Guideliner too far into the eye, or the flick might disappear into your eyelid fold. Too far out, and the shape might look unbalanced. Small shifts can make a big difference.
If you have hooded eyes, be sure to check out our hooded eye tutorials!
Splitting and cracking is normal
Guideliners are designed to stay exactly where you placed them, they don’t stretch or move with your skin. So when you blink or your eyelid moves, small cracks or splits are totally normal.
Just take your favourite eyeliner and fill in the tiny gaps for a seamless finish. It’s all part of the process, and way easier than drawing two symmetrical wings from scratch!
Wish you could modify your flick?
You can! Just use your regular liner to trace and stretch the tip. Your Guideliner does all the hard symmetry work for you. Or, use your scissors to trim and re-shape.
Spreading our Wings
See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.
