wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testing
FREE shipping on orders over $69
*Satisfaction Guarantee*

Eyeliner, but easy.
The Guideliner™ gives you perfect winged eyeliner in seconds with our Peel, Press and Seal method.
Get flawless, symmetrical wings in seconds with our pre-shaped eyeliner stencils infused with transferable organic pigment.
Say goodbye to smudges, uneven wings and difficult application.
the eyeliner struggle is over.
“I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.”
— Verified Buyer
"I was cautious if this would work on me as I have older looking eyes but it still works perfect! I’m so thankful I found this product, it makes my life so much easier. Works great with makeup and without makeup. Thank you so much!!"
— Verified Buyer
"I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for Thicci in black and it's better than expected."
— Verified Buyer
"This eyeliner says twins, not sisters.
Super easy and quick to apply! my eyeliner has come out perfect each time I’ve used this, and it lasts."
— Verified Buyer
You now have perfect eyeliner for up to three days!
Our innovative Guideliners™ are 100% water, sweat and smudge proof.
They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
Winged eyeliner for beginners, busy parents, people with motor skill challenges, those who never mastered the skill or skilled makeup users that want to save time.

The GuideMe Kit™

G'fills - Classic Collection

G'fills - Blade Collection

EyeMatter™ - Mattifying Balm

G'fills™ - The Valentine's Day Collection
How the Guideliner™ works








The Collections

The Blade Collection
our straight and sharp flick.



Let customers speak for us
from 45 reviewsOrdered the Valentine's liner and I'm impressed with the colour! The pen is also amazing but for me it takes going over it more than once to blend with the guideliner. I put on some eye matter balm after these pictures which made it look even better :) I love the concept of the pen and hope to see one in black someday ;)

This product had totally changed my makeup game! I’m so bad at doing liquid eyeliner look but now I look like a pro!

I received my order and WOW do I love how easy these are to apply! The step by step guide was super helpful. And listen to the tip about having a clean face before putting on (I was excited the day I received them and tried to put it on over my make up and had a hard time). I have hooded eyes and was happy to see that they offer two tutorials on how to apply with these types of eyes.

super easy and quick to apply! my eyeliner has come out perfect each time I’ve used this, and it lasts.

These are amazing! They last min 3 days and have gotten over a week out of a set! Customer service is amazing

Absolutely love these! Can’t wait for the others to be in stock in black!

An amazing product which is easy to apply following the provided step-by-step guide.
One application lasted me 3 days with no touch-up needed!
Wholeheartedly recommended and will purchase again

I’m in my 50s with hooded eyes & these are the perfect Blade Liners. Have tried all 3–Skinni, Middi & Thicci. Love experimenting while not looking garish, but feeling classy. Skinni is my fave for everyday wear. Thank you, Guideliner for finally helping me achieve a respectable Wing!

I love the guideliners as they are but this balm allows you to create more amazing looks! I love the way this gives a more sleek finish perfect with a smokey eye!

I love a matte look and the balm does just that! I love this brand

Absolutely love these! Make life so quick and simple.

Didn't work for my eye shape, but they sending me a smaller cat eye to try. Thank you, guys! You get 5 stars for customer service! 🌟 it's a great idea. I hope it works!

I stumbled upon The Guideliner on my Instagram feed and thought why not give it a go.
As a busy working Mum, I had all but given up on my signature winged liner as I just didn’t have the time anymore. Well, Guideliner has solved this problem. Application is so quick and simple. The inclusion of extras in the kit for practice was so thoughtful.
Knowing I can apply perfect liner on both eyes in 90 seconds is just brilliant. No more worrying about each eye being symmetrical. The liner really does stay on for 3 days too, which is another joy.
I opted for the brown classic liners (skinny & midi) and it is such a flattering shade and the shape is perfect. Can’t wait to try the blade liner in black next.
Customer service is faultless. Packaging is excellent and shipping from AUS to UK was very quick.
I would highly recommend The Guideliner and have already been raving about the company to my friends and family.
Give it a try, you won’t be disappointed.

Love this product, such a great find and I got an amazing deal for Black Friday. This is such a clever idea, I've always wanted winged eyeliner but could never get it right but now it's always perfect! When my package arrived something wasn't right so I contacted customer service and within an hour another package was on it's way to me shipped express and arrived the next day. Brilliant!

This is a amazing product, I get a week out of the set and the customer service is outstanding


Sustainable, Safe, Simple. Period.
TheGuideliner™ is transforming the way you achieve the perfect eyeliner look. We believe in makeup that is accessible to everyone, without the struggle. Our innovative Guideliners™ were crafted with makeup artists and infused with 100% organic vegan soy-based pigment, making it easy to create flawless eyeliner in various sizes and colors.
Inclusivity and sustainability are at our core. Our products are safe, non-toxic, and kind to the planet, with eco-friendly packaging.
TheGuideliner™ is made to make one of the most challenging parts of your makeup routine easier and enjoyable. We hope you love using it as much as we do. And of course, it’s all cruelty-free.
Check out our full tutorial, tips & tricks and how to remove your Guideliners™
Discover the Revolution in Eyeliner Application
We champion inclusivity by creating an easy solution to eyeliner application that caters to everyone.
They are quick to apply, last up to 3 days and have a waterproof and sweat proof design.
Plus, they're crafted from 100% organic vegan soy-based and non-toxic pigments, making them as safe as they are stunning.
Watch the Peel, Press & Seal magic.







The GuideMe Kit™
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