Get started with our kits
all the tools you need to apply perfect eyeliner.
wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
Trending Searches
Best Seller
wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
Trending Searches
Best Seller
Trending Searches
Best Seller
They belong together… Free EyeMatter with any GuideMe Kit (add both to cart). Code: PerfectCouple
Get flawless, symmetrical wings in seconds with our viral pre-shaped eyeliner wings infused with transferable organic pigment.
Excellent 4.9 | 11,000+ customers
Try our kits risk free for 60 days
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11,000+ Customers | Excellent 4.9
I have spent YEARS watching videos on how to do a cat eye. I have hooded eyes, and liner always transfers to my lids. This was SO easy & I appreciate the extra practice sets it came with. Within a few days, I was an absolute pro at applying them!! This has become my whole personality and its all I talk about because they're amazing!
Lisa - Verified Review
STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!
STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)
STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!
Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!
Get started with our kits
all the tools you need to apply perfect eyeliner.
G'fills (refills) + Sample Packs
try before you commit to a kit or top up.
Mattifying Balm
for a traditional liquid eyeliner finish.
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I’m truly shocked at how well this worked. I had perfect winged eye liner ON MY FIRST TRY. The packaging is so neat and pretty, the instructions couldn’t have been more clear, and the results are beyond perfect. I can’t recommend this highly enough.
I’m not the most talented at free hand liner I swear I pray before I pick up the pen 😂 i absolutely did not think this was going to do I had low expectations but I’m on my four refill and it’s a absolute MUST in my routine. Most days I don’t even need to fill in with eyeliner it’s gotten that easy! Can’t live without them!
Love these, makes eye makeup easy
Pretty damn brilliant. Definitely something I never knew I needed, but (now that i’m a month in) so obviously superior to every liquid eyeliner I’ve ever used. These are a whole different ballgame.
In the past, even when I managed to get my eyeliner wings looking just right, the look never lasted a full day and night. It smudged, came off, lost its edge. My guideliners look excellent 24 hours later. I am actually getting compliments about my winged liner for the first time since using them!
Also, it’s just plain nice to experience a thoughtfully designed product. Gotta love women-owned businesses. From the complimentary “practice” guideliners they sent with my first order to the cute “sealed with satisfaction” stickers sealing every box, the attention to detail is apparent.
Live long and prosper, guideliners!
Sincerely, A Happy Convert from Cincinnati
Love this product so much! Me and my daughter use them and they are so easy to apply. We have received so many compliments and I love recommending this product to anyone who has said they struggle with the perfect winged look.
I’ve only worn it twice so far and it takes a little practice to get it right but the kit is very helpful in getting acquainted with the different shapes, colors and tools. It lasted 2 days but then came off on the 3rd day. I’m hoping with a little more practice it will come out perfectly!
I absolutely love this product. I really like the winged liner look but struggle getting both eyes to match. Before you know it, I’ve got raccoon eyes from wiping liner so many times. With Guideliner, I can do my wings in like 30 seconds and don’t have to worry about them going in different directions or being a different thickness. I’ve read that it’s a learning curve for some, but I would say that if you can apply falsies, this is soooo much easier! The send an extra so that you can practice application without wasting the product, which I LOVE, because I certainly don’t have money to waste over here. My only critique is that I wish the mattifying balm came with the kit, but I still love it enough to order separately. Tip: after applying, run your wet q-tip over the liner. I find that this helps to avoid cracking. I have not had to put any regular liner on top.
I have hand tremors that make it difficult for me to achieve any type of straight or fine line, like even with a ruler on paper I can’t get a straight line so my eyeliner never stood a chance. I tried EVERYTHING and never got the look I was going for. Stamps and stencils never came out even for me and winged liner stickers were too obvious and made me look like a child playing dress up. When I saw an ad for guideliner, I knew I had to try it but hesitated initially because of the cost but the premise was so different than anything else I had tried so I went for it. OMG! It’s the best thing I’ve ever tried. Flawless even application EVERY time. I work in medical aesthetics where you’re expected to be full glam everyday and my co-workers couldn’t believe how good my eyeliner looked. It lasts all day until you take it off and removes easy. It may not seem like a big deal to some people but if you’ve experienced the shaky hand top liner struggle, you know how huge this is. JUST BUY IT! You will be so happy
For beginners, middi sizes are the easiest.
Life safer I had the stamp one (another brand) when it first came out but these guideliner is a hit for me. It’s super duper quick and if you do it right you don’t even need to fill anything up (this is how I do it) love love love definitely recommend
Love these, once I got the hang of it it’s now incredibly easy
I’ve always admired my friends that can just effortlessly toss on a winged eyeliner and with minimal other makeup, look polished and put together. I like a “no-frills” glam routine most days and a little wing always seems to elevate even the most minimalist of looks. But, I have historically struggled with what I always hoped would be a quick swish across my eyelids… not the case. I’ve always had to factor in SO MUCH extra time to do a wing that I pretty much had just given up - or, understood the time commitment and frustration it would take me to do what my friends do so easily. Then comes the Guideliner! I’ve only done the practice set (thank you for the extras!) and I’m so happily surprised at how straightforward and simple the application is. Also, it lasted overnight - I could re-do my makeup today without having to use another set (just filled in any creases with a normal liquid liner).
I can already picture myself using Guideliner as a base for shimmery or glitter winged liner on top - but also, if y’all came out with fun colors I’m confident I’d buy them all!
I purchased the Classic Skinni and definitely will again :)
(Picture is from day 2 of wear)
I was honestly surprised by how easy The Guideliner was to get right. The result looks very natural, and I love that the start kit includes practice guidelines so you can practice it properly without eating into your «monthly» use straight away.
I chose the brown shade to enhance my green eyes, and it is a cool-toned brown with a really refined, polished look. Elegant without feeling heavy! In hindsight, I probably should have ordered the trial kit to test the different sizes, as I suspect I would go for the Thicci next time.
I also bought the mattifier, which I would _strongly_ recommend if, like me, you prefer a matte liner. It really pulls the whole look together and adds that final finishing touch.
I have always managed a decent cat-eye, but I am chronically late, endlessly lazy, love sleeping in, and I scuba dive fairly regularly. All of that makes quick, low-effort beauty solutions - that looks high-effort - very appealing to me.
I will keep supporting the brand and hope shipping to Norway becomes an option when I move back. If not, I may have to start forming international alliances just to keep my liner routine intact🕵🏻♀️🤝
Wearing these everyday, they are so easy to apply and last until I take them off. Will be ordering on repeat.
Move the slider to see the differences between our Classic and Blade Collection.
Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.
The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.
Still not sure what you need? Check out our TryMe Kit.
Our innovative Guideliners™ are water, sweat and smudge proof. They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
The World’s First Peel, Press & Seal Eyeliner
Say goodbye to the struggle. TheGuideliner™ is the first of its kind, a ready-made winged eyeliner that applies itself in seconds. No brushes, no mess, just peel, press, and seal for a perfect, symmetrical wing every time.
Long-Lasting, Yet Temporary
Enjoy flawless wings that last, no smudging, no transferring. TheGuideliner™ is 100% water, sweat and smudge-proof, so you can wake up with perfect eyeliner. When you're ready for a new look, simply remove it with any oil-based cleanser or wipe and pop on another one!
Inclusive & Accessible for Everyone
The beauty industry isn’t always inclusive, but we’re here to improve that. Eyeliner should be for everyone no matter your skill level, ability, or experience. Whether you live with dexterity challenges, struggle with symmetry, or simply don’t have the time to perfect your wings, TheGuideliner™ makes it easy.
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For years, winged eyeliner has been a universal struggle—shaky hands, uneven flicks, and endless frustration. Like many, I tried stamps, stencils, sticky tape, and every hack in the book, (even dental floss!) but nothing delivered that effortless, makeup artist-grade finish.
TheGuideliner™ was born out of frustration: eyeliner should be easy. No stress, no skill required, just perfect, symmetrical wings in seconds. What started as a personal mission quickly became something bigger, a way to make beauty more accessible, inclusive, and frustration-free.
We believe in beauty without barriers, for beginners, busy parents, makeup lovers, and those who’ve always felt left out by traditional products. TheGuideliner™ exists to take the pressure off, so you can feel confident without the struggle.
FOLLOW US ON SOCIALS @THEGUIDELINER
Are Guideliners easy to apply, even for beginners or someone with dexterity challenges?
expand_moreYes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.
Who is TheGuideliner for, and how is it different from liquid eyeliner?
expand_moreIf you're a pro with liquid liner, this might not be your thing. TheGuideliner™ is for people who struggle or get frustrated with eyeliner.
Liquid liner is just pigment you paint onto your skin in whatever shape you can manage. TheGuideliner is pigment that sits on top of an ultra-thin, latex-free, dermatologically tested adhesive, pre-shaped into a perfect wing, ready to apply that transfers onto the skin.
The finish is different to traditional liquid liner on its own, but when paired with our EyeMatter balm, the result is incredibly similar.
We’re not trying to compete with liquid liner. We’re here for the people who gave up on it.
How long will one set of Guideliners last me?
expand_moreEach Guideliner is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.
Are the Guideliners safe?
expand_moreThe adhesive used is latex-free, dermatologist-tested, hypoallergenic, and our pigment is made with 100% organic, vegan soy-based pigment. They're free from harsh chemicals, fragrances, and toxic ingredients.
Will the Guideliners damage my natural lashes?
expand_moreNot at all! TheGuideliner is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners, not your lashes when applying. During application, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.
Will it work on all eye shapes, including hooded or deep-set eyes?
expand_moreYes! TheGuideliner is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key, if you have hooded eyes, try our Blink N Snap technique. You can also adjust the angle slightly to suit your unique eye shape. Check out our tutorials for more info.
Is TheGuideliner environmentally friendly & cruelty-free?
expand_moreAbsolutely! Our Guideliners are 100% vegan, cruelty-free, and made with organic soy-based pigment. Our products are made or sent in recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.
Will TheGuideliner work on oily eyelids?
expand_moreYes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.
My Guideliners are cracking, is this normal?
expand_moreYes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. For a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.
I want my Guideliners to look like liquid eyeliner.
expand_moreTheGuideliners have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.
Shipping & Returns
expand_moreMost issues can be resolved with a few tips or adjustments, and we're always here to help.
We offer 60-day easy returns on our kits & exchanges, so you can try The Guideliner with confidence.
Due to hygiene reasons, some items are final sale but we’ve built our policy to be as fair and flexible as possible.
For full details, visit our Returns & Shipping page.
Can I apply my Guideliners over makeup or eye shadow?
expand_moreGuideliners can be applied either over or under makeup. However, for a flawless application and longevity, we recommend applying Guideliners on clean dry skin.
I’ve always admired my friends that can just effortlessly toss on a winged eyeliner and with minimal other makeup, look polished and put together. I like a “no-frills” glam routine most days and a little wing always seems to elevate even the most minimalist of looks. But, I have historically struggled with what I always hoped would be a quick swish across my eyelids… not the case. I’ve always had to factor in SO MUCH extra time to do a wing that I pretty much had just given up - or, understood the time commitment and frustration it would take me to do what my friends do so easily. Then comes the Guideliner! I’ve only done the practice set (thank you for the extras!) and I’m so happily surprised at how straightforward and simple the application is. Also, it lasted overnight - I could re-do my makeup today without having to use another set (just filled in any creases with a normal liquid liner).
I can already picture myself using Guideliner as a base for shimmery or glitter winged liner on top - but also, if y’all came out with fun colors I’m confident I’d buy them all!
I purchased the Classic Skinni and definitely will again :)
(Picture is from day 2 of wear)
I was honestly surprised by how easy The Guideliner was to get right. The result looks very natural, and I love that the start kit includes practice guidelines so you can practice it properly without eating into your «monthly» use straight away.
I chose the brown shade to enhance my green eyes, and it is a cool-toned brown with a really refined, polished look. Elegant without feeling heavy! In hindsight, I probably should have ordered the trial kit to test the different sizes, as I suspect I would go for the Thicci next time.
I also bought the mattifier, which I would _strongly_ recommend if, like me, you prefer a matte liner. It really pulls the whole look together and adds that final finishing touch.
I have always managed a decent cat-eye, but I am chronically late, endlessly lazy, love sleeping in, and I scuba dive fairly regularly. All of that makes quick, low-effort beauty solutions - that looks high-effort - very appealing to me.
I will keep supporting the brand and hope shipping to Norway becomes an option when I move back. If not, I may have to start forming international alliances just to keep my liner routine intact🕵🏻♀️🤝
I’m seriously impressed with this eyeliner! I applied the Guideliner winged eyeliner last night before bed, and when I woke up this morning it was still perfectly in place. I did my usual makeup routine for work and didn’t even need to touch up my liner, it already looked flawless.
The pigment is bold, the application was smooth, and most importantly, it stayed put overnight without smudging or fading. If you’re looking for an eyeliner that can last through anything, even sleep, this is the one.🧡
When I say I’m makeup impaired- I seriously mean it. Like even mascara is a challenge. This has been an absolute game changer! It’s so easy to apply. Only took me a couple of practice rounds to get it down. I love the skinni brown classic since I’m mostly a no makeup girlie. It just looks so classy and really boosts my confidence. Placing a second order today!
Look, I don’t wanna be too dramatic about this BUT buying this has been life changing. Winning lotto would be cool but perfect winged liner every single time? Just hits different.
The first time is a bit fiddly as you learn how to use them (extra sets are included in the Try Me Kits to make up for this) but by the second time you can absolutely nail it almost immediately. And they really do last for days.
I’m hooked!



