TheGuideliner™ • The world's first winged eyeliner that applies itself

NOT A STAMP, STENCIL OR STICKER

For people who gave up
on winged eyeliner

Flawless, symmetrical wings in seconds with our pre-shaped eyeliner wings infused with transferable pigment.

GET STARTED

As seen on TV

60-day easy returns on our kits

Design, made & manufactured in Australia

Excellent 4.9 | 18,000+ customers

How it works, in four words

PEEL
Gently bend, and peel your Guideliner.

L is for your left eye, R for your right!

PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin!

SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag!

LINE
Dab dry and connect it to your lash line with eyeliner and you’re done!

PEEL
Gently bend, and peel your Guideliner.

L is for your left eye, R for your right!

PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin!

SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag!

LINE
Dab dry and connect it to your lash line with eyeliner and you’re done!

GET STARTED TUTORIALS

Winged eyeliner for beginners, busy people, people with motor skill challenges,
those who never mastered the skill, and lovers of sustainable beauty.

Two ways to start.

The TryMe Kit™

Unsure on a style? The TryMe Kit lets you experiment with every colour, shape and size to find your fave.

~~$89.00~~ $75.65

SHOP NOW SHOP NOW

The GuideMe Kit™

Have an idea on a style? Get Guideliners in the colour, collection and size you want.

~~$80.00~~ $71.20

CHOOSE STYLE CHOOSE STYLE

We wing our eyeliner, not our reviews.

We wing our eyeliner,
not our reviews.

Absolute game changer.
I’ve always wanted to rock the winged eyeliner look but my lack of skills plus hooded lids have always resulted in failure-until now!
💯 a devoted customer.

Sophie - Verified Customer

No more wonky lines
As a woman in my early 50s, my eyesight isn’t what it used to be. I think this product is genius and it is so much easier to get a straight, even line... no more wonky bits. They really do stay on for 3 days too.

Pixe - Verified Customer

10/10 Would Wing Again.
I have hooded eyes & I couldn't draw ONE decent wing, let alone a second one. This has completely changed the game. I love that they come in brown, as a redhead. The product is phenomenal. They go on so easy, look amazing, & last ALL day. My only regret is not finding them sooner!

Kayla - Verified Customer

Reliable Product and Company
I was struggling with pain & mobility issues in my hands. It is very user-friendly & gave me the self-confidence to wear eyeliner daily. I love the longevity and ease of removal, too. I have sensitive skin & had no issues with anything I have tried from this company.

Katlyn - Verified Customer

Stays Flawless at Dance Comps
I tried them for my 7 year old daughter's dance competition and they were LIFE CHANGING!! So easy to apply (even when she won't sit still), I even applied them while she was asleep! They lasted through many performances, crying & playing. She never complained. I'm so excited to use them for the next dance season!!

Sam G - Verified Customer

A 50 year old's eyeliner Ted talk
I don’t know how I managed to do eyeliner before these. They apply in seconds, stay put all day & make me look like I actually know what I’m doing. I’ve bought it many times, I genuinely can’t live without them. If you ever stop making these, I’ll be outside the factory with a protest sign & questionable eyeliner.

Kiwigal - Verified Customer

Genius!!
I am so happy that I found this product! I am blind in one eye from childhood so putting on eyeliner has always been a massive struggle. Now that I wear glasses and my eyes are droopy, it’s even more of a challenge. This product makes it soooo easy!! Try it!!!

Vic - Verified Customer

Differences in our Collections

**Classic Collection:** cat-eye with an uplift flick

**Blade Collection:** a straight, siren-eye flick

30-SECOND WING QUIZ

Not sure which wing is yours?

Answer questions about your eye shape and the look you want, and we'll tell you which size, shape and kit to start with.

TAKE THE WING QUIZ

Not a stamp, stencil or sticker.

GET STARTED

matching wings on both sides

no steady hand needed

done in seconds

works on hooded eyes

100% transfer & smudge proof

Guideliner

the hacks

"the hacks" = pens, stamps, stencils, tape, the things our customers tried first

Excellent 4.9 | 18,000+ customers

From Eyeliner Struggles to a Beauty Breakthrough

I tried the pens, the stamps, the tape, even the dental-floss hack. My hands weren't steady and I couldn't get the right angle or distance from my eye.
So I made the eyeliner I needed, for everyone liquid liner left behind.
Charlie

Our Story

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.