Products

Get started with our kits

everything you need to get started.

Refills + Sample Packs

try before you commit to a kit or top up.

Mattifying Balm

for a traditional liquid eyeliner finish.

Application Essentials

make your Guideliners go on smoother and come off easier.

All Products

shop our full range.

Help me decide

What's included where

Loved by 11,000+

Quick application

Safe & non toxic

No skills needed

Wear-proof

30 sets of Guideliners & 30 applicators

Extra Guideliners for practice

Scissors

The WingWand

EyeMatter mattifying balm

TryMe Kit

GuideMe Kit

G'fills (refills)

SampleMe Pack

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Your Questions, answered.

Are Guideliners easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

Who is TheGuideliner for, and how is it different from liquid eyeliner?

If you're a pro with liquid liner, this might not be your thing. TheGuideliner™ is for people who struggle or get frustrated with eyeliner.

Liquid liner is just pigment you paint onto your skin in whatever shape you can manage. TheGuideliner is pigment that sits on top of an ultra-thin, latex-free, dermatologically tested adhesive, pre-shaped into a perfect wing, ready to apply that transfers onto the skin.

The finish is different to traditional liquid liner on its own, but when paired with our EyeMatter balm, the result is incredibly similar.

We’re not trying to compete with liquid liner. We’re here for the people who gave up on it.

How long will one set of Guideliners last me?

Each Guideliner is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Are the Guideliners safe?

The adhesive used is latex-free, dermatologist-tested, hypoallergenic, and our pigment is made with 100% organic, vegan soy-based pigment. They're free from harsh chemicals, fragrances, and toxic ingredients.

Will the Guideliners damage my natural lashes?

Not at all! TheGuideliner is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners, not your lashes when applying. During application, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key, if you have hooded eyes, try our Blink N Snap technique. You can also adjust the angle slightly to suit your unique eye shape. Check out our tutorials for more info.

Is TheGuideliner environmentally friendly & cruelty-free?

Absolutely! Our Guideliners are 100% vegan, cruelty-free, and made with organic soy-based pigment. Our products are made or sent in recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. For a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

I want my Guideliners to look like liquid eyeliner.

TheGuideliners have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

Shipping & Returns

Most issues can be resolved with a few tips or adjustments, and we're always here to help.

We offer 60-day easy returns on our kits & exchanges, so you can try The Guideliner with confidence.

Due to hygiene reasons, some items are final sale but we’ve built our policy to be as fair and flexible as possible.

For full details, visit our Returns & Shipping page.

Can I apply my Guideliners over makeup or eye shadow?

Guideliners can be applied either over or under makeup. However, for a flawless application and longevity, we recommend applying Guideliners on clean dry skin.

For those who gave up on eyeliner

What's included where

Your Questions, answered.

Your Questions, answered.