The eyeliner struggle is over

Answer a few questions. Find your perfect wing.

Matching wings are already shaped Matching wings are already shaped
100% smudge & transfer proof 100% smudge & transfer proof
Not a stamp, stencil or sticker Not a stamp, stencil or sticker
Hooded eye friendly Hooded eye friendly
SKIP TO THE STARTER KITS
AS SEEN IN marie claire ELLE NY Weekly The Morning Show

HOW IT WORKS

Perfect wings in 4 steps

1. Peel your Guideliner from the base.

Watch tutorial

Two ways to start

Each kit has Guideliners plus the
tools you need to apply them.

TRY EVERY STYLE The TryMe Kit

The TryMe Kit

4.9 Excellent | 18,000+ Customers

Experiment with every colour, collection and size to find your fave.

Regular price $95.00 Sale price $80.75
What's included
  • Makeup bag with organised compartments 
  • 60 sets of Guideliners (5 of every color, size & collection)
  • 60 eco-friendly precision applicators
  • 3 extra sets of Guideliners for practice
  • Stainless steel scissors
  • The transparent WingWand for easy application
  • Full sized EyeMatter mattifying balm (take your Guideliners from a subtle sheen to matte in seconds)

Note: These are NOT stickers but they do contain an extremely thin layer of latex-free, cosmetic grade, medical grade adhesive that is acrylic based and is FDA compliant. Contains soy. Visit here for more product info.

See the TryMe Kit
CHOOSE YOUR STYLE The GuideMe Kit

The GuideMe Kit

4.9 Excellent | 18,000+ Customers

Get Guideliners in the colour, collection and size you want.

Regular price $79.00 Sale price $69.52
What's included
  • 30 sets of Guideliners (choose your colour, size and collection)
  • 30 eco-friendly precision applicators
  • 3 extra sets of Guideliners for practice
  • Stainless steel scissors
  • The transparent WingWand for easy application
  • Full sized EyeMatter mattifying balm (take your Guideliners from a subtle sheen to matte in seconds)

Note: Guideliners are not stickers, but they do contain an extremely thin layer of latex-free, cosmetic grade, medical grade acrylic adhesive (FDA compliant). Contains soy.
EyeMatter is cruelty-free, vegan & fragrance-free.

Build your GuideMe Kit

See them in action

Black Skinni Blade
Black Middi Classic
Brown Skinni Blade
Hooded Eyes
Black Middi Classic
EyeMatter Balm
Brown Skinni Classic
Tutorial
The Morning Show
Ingredients

Medical Grade Adhesive, acrylic based, latex-free: PULP, CELLULOSE, POLYPROPYLENE, POLYETHYLENE TEREPHTHALATE, ACRYLIC COPOLYMER, WATER Soy-based Pigment: Mineral Oil, Vegetable Oil (soya bean), Carbon Black (CI 77266), Titanium Dioxide (CI 77891)

EyeMatter: Ethylhexyl Palmitate, Silica, Polyethlene, Hydrogenated Polyisobutene, Polymethyl Methacrylate, Dimethicone/vinyl Dimethicone Crosspolymer, Tocopheryl Acetate, 1, 2 - Hexanediol.

Dermatologically Tested, Medical Grade Adhesive & Backing Paper: Made in South Korea

Soy-based Pigment: Made in Australia

How to use & remove
  1. Peel your Guideliner from the backing
  2. Press onto clean dry skin
  3. Seal into place using an applicator drenched in water
  4. Dab some EyeMatter balm over the top
  5. Join to your lash line with any eyeliner, add mascara & you’re done! See tutorial.

Easy removal: When you're ready for a change, remove with any oil-based makeup remover or just a bit of baby oil and wipe away with our removal pad. See tutorial.

Returns

Most issues can be resolved with a few tips or adjustments, and we're always here to help.

We offer 60-day easy returns & exchanges, so you can try TheGuideliner with confidence.

Due to hygiene reasons, some items are final sale but we’ve built our policy to be as fair and flexible as possible.

For full details, visit our Returns & Shipping page.

Sustainability & Storage

The Guideliners and EyeMatter are shipped in recyclable card boxes, we use compostable stickers, and recyclable or reusable packaging. From our bamboo applicators with recyclable paper rods to our minimal-waste design, we strive to make each step of your eyeliner routine more eco-conscious.

Your Guideliners™ have an infinite shelf life as long as they’re kept completely dry and stored in their original tub with the lid securely closed. Keeping them sealed helps prevent any moisture from getting in, so they’re always fresh and ready when you are.

Our Our EyeMatter balm is vegan, cruelty-free and come in a 100% paper tube.

Keep the lid on and keep out of direct sunlight.

Do you offer wholesale?

Yes! We offer wholesale Guideliners for dance studios, cheer teams and more, with low minimums and custom colours available. ✨

Visit our Wholesale page to learn more and apply.

We wing our eyeliner, not our reviews.