G'fills (refills)
G'fills (refills)

Color: Black, Size: Skinni, Collection: Classic

G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)
G'fills (refills)

View all products

Products in video

Products in video

Products in video

Products in video

Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
$50.00

Shop now

Go back

Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
Rose Red Set with free EyeMatter!
$50.00

Out of stock

1

Products in video

What's included where

Loved by 10,000+

Quick application

Safe & non toxic

No skills needed

Wear-proof

30 sets of Guideliners & 30 applicators

Extra Guideliners for practice

Scissors

The WingWand

EyeMatter mattifying balm

The TryMe Kit

60

GuideMe Kit

G'fills (refills)

SampleMe Pack

We wing our eyeliner, not our reviews.

Need help deciding your style?

How to apply your Guideliner™

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner™. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner™ until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Your Questions,
answered.

Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

How long will one set of Guideliners™ last me?

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Will TheGuideliner™ irritate my skin or eyes?

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Will TheGuideliner™ damage my natural lashes?

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Is TheGuideliner™ environmentally friendly & cruelty-free?

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner™ work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners™ are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Can I make my Guideliners™ more matte?

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

Customer Reviews

Based on 151 reviews
88%
(133)
7%
(11)
1%
(2)
1%
(2)
2%
(3)
A
Anonymous
My new fave

Wearing these everyday, they are so easy to apply and last until I take them off. Will be ordering on repeat.

R
Renata
Guideliner everyday wearer

I wear Guideliner everyday now because its so easy to apply. Sometimes its so easy, I doubt myself and one eye doesn't match the height of the other but its easily fixed with another. I love the Rose Red G'fills. I wish you did more colours eg Teal/Blue/Green/Pink. I also love the lash liner pen supplied with the Rose Red G'fills. Please could you develop a black liner pen because the quality is amazing. My eyes always look nice now.

Hi Renata!
This is so wonderful to hear
We are looking into bringing out more colours soon :)

A
Anonymous
I literally didn’t believe it

As a girl who couldn’t do eyeliner for her entire life, I really didn’t think these would work but as a Hail Mary thought why the hell not. And omg…I’m literally blown away. I can finally have a dramatic eye look for special occasions instead of the same look every single night!!!

Thank you so much for taking the chance on our G'fills refills! We are thrilled to hear that they exceeded your expectations and helped you achieve a dramatic eye look.

Thank you!

A
Anonymous
So glad I tried it!

Worth buying if you not sure what size and colour you want. Good quality and totally works. Impressed me so much I ordered two packs for friends.

Thanks for your feedback!
We are delighted to hear that The TryMe Kit™ was helpful in finding the right size and color for you.
We're so happy that it impressed you enough to share with your friends

V
Veronica
Easy Peasy

Really easy to get a winged look

Thanks so much, Veronica!

F
Funda
Easy as 1 2 3

At first I had it all over the place but now I haven’t touched an eyeliner since receiving my guideliner. It’s so easy it literally takes me 2 minutes to do my eyeliner. It’s actually taught me how to master eyeliner as well as sometimes I need to fix them. I still find my self saying each and every time I put them on who ever invented these may God bless you 💕

Hi there! We are so happy to hear that you are loving The TryMe Kit™ and that it has made applying eyeliner a breeze for you.
We hope that it continues to save you time and frustration. Thank you for your kind words!

L
LS
OBSESSED

I have spent days, nay, YEARS watching videos on how to do the perfect cat eye. I have hooded eyes, and the liner always transfered to my lids, or just looked sad. This was SO easy to apply, and I appreciate the extra practice sets it came with. But within a few days, I was an absolute pro at appplying them!! This has become my whole personality now and its all I talk about because they're amazing. I loathe paying for shipping, but this is literally the only product that's worth the price!!

Thanks so much, Lisa!!
We love to hear from you. We are constantly working on ways to lower the shipping cost to our customers.
We really appreicate yoy taking the time to leave a review

Free Delivery

over minimum spend

Sustainable Packaging

even our shipping labels

Loved

by 10,000+

chevron_left chevron_right
 

Eyeliner has changed, and you’re right on time.