The SampleMe Pack™
The SampleMe Pack™

Color: Black

The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™
The SampleMe Pack™

Products in video

Products in video

Products in video

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What's included where

Loved by 11,000+

Quick application

Safe & non toxic

No skills needed

Wear-proof

30 sets of Guideliners & 30 applicators

Extra Guideliners for practice

Scissors

The WingWand

EyeMatter mattifying balm

TryMe Kit

60

GuideMe Kit

G'fills (refills)

SampleMe Pack

We wing our eyeliner, not our reviews.

How to apply your Guideliner™

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner™. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner™ until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Your Questions,
answered.

Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

How long will one set of Guideliners™ last me?

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Will TheGuideliner™ irritate my skin or eyes?

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Will TheGuideliner™ damage my natural lashes?

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Is TheGuideliner™ environmentally friendly & cruelty-free?

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner™ work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners™ are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Can I make my Guideliners™ more matte?

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

Customer Reviews

Based on 160 reviews
88%
(140)
8%
(12)
1%
(2)
2%
(3)
2%
(3)
L
Leah Bauer
Love these, makes eye makeup

Love these, makes eye makeup easy

A
Anonymous
Pretty damn brilliant

Pretty damn brilliant. Definitely something I never knew I needed, but (now that i’m a month in) so obviously superior to every liquid eyeliner I’ve ever used. These are a whole different ballgame.

In the past, even when I managed to get my eyeliner wings looking just right, the look never lasted a full day and night. It smudged, came off, lost its edge. My guideliners look excellent 24 hours later. I am actually getting compliments about my winged liner for the first time since using them!

Also, it’s just plain nice to experience a thoughtfully designed product. Gotta love women-owned businesses. From the complimentary “practice” guideliners they sent with my first order to the cute “sealed with satisfaction” stickers sealing every box, the attention to detail is apparent.

Live long and prosper, guideliners!

Sincerely, A Happy Convert from Cincinnati

D
Danielle Martarello
Love this product so much!

Love this product so much! Me and my daughter use them and they are so easy to apply. We have received so many compliments and I love recommending this product to anyone who has said they struggle with the perfect winged look.

A
Anonymous
Nice, sharp cats eye!

I’ve only worn it twice so far and it takes a little practice to get it right but the kit is very helpful in getting acquainted with the different shapes, colors and tools. It lasted 2 days but then came off on the 3rd day. I’m hoping with a little more practice it will come out perfectly!

A
Anonymous
Middi’s are the easiest to apply!

For beginners, middi sizes are the easiest.

L
Leah Bauer
Love these, once I got the hang of it it’s now

Love these, once I got the hang of it it’s now incredibly easy

L
Loz
Love it

What a great idea and well thought out. Excellent product

Free Delivery

Free delivery on orders over $60

Sustainable

Safe & non-toxic

Cruelty free

Ethics is important to us

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Eyeliner has changed, and you’re right on time.