For those who gave up on eyeliner.

Everything you need to apply flawless winged eyeliner in seconds, not minutes.

The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle

The GuideMe Kit™ (Size): Skinni, The GuideMe Kit™ (Color): Black, The GuideMe Kit™ (Collection): The Classic Collection

The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle
The GuideMe Kit + EyeMatter Bundle

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What's included where

Loved by 11,000+

Quick application

Safe & non toxic

No skills needed

Wear-proof

30 sets of Guideliners & 30 applicators

Extra Guideliners for practice

Scissors

The WingWand

EyeMatter mattifying balm

TryMe Kit

60

GuideMe Kit

G'fills (refills)

SampleMe Pack

We wing our eyeliner, not our reviews.

How to apply your Guideliner™

STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner™. L is for your left eye, R for your right!

STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)

STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner™ until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!

Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Customer Reviews

Based on 176 reviews
88%
(155)
7%
(13)
1%
(2)
2%
(3)
2%
(3)
A
Ashley
Best eyeliner ever

I’ve never ever been able to achieve winged eyeliner until now! It’s so easy, and it’s actually fun to apply too. I’m absolutely loving it!

A
Anonymous
Love!

Game changer - has really simplified my daily routine!!

K
Kmehrens
I’m truly shocked at how well this worked

I’m truly shocked at how well this worked. I had perfect winged eye liner ON MY FIRST TRY. The packaging is so neat and pretty, the instructions couldn’t have been more clear, and the results are beyond perfect. I can’t recommend this highly enough.

S
Skylar Robbins
GAME CHANGER!!! BUY IT!

I’m not the most talented at free hand liner I swear I pray before I pick up the pen 😂 i absolutely did not think this was going to do I had low expectations but I’m on my four refill and it’s a absolute MUST in my routine. Most days I don’t even need to fill in with eyeliner it’s gotten that easy! Can’t live without them!

L
Leah Bauer
Love these, makes eye makeup

Love these, makes eye makeup easy

A
Anonymous
Pretty damn brilliant

Pretty damn brilliant. Definitely something I never knew I needed, but (now that i’m a month in) so obviously superior to every liquid eyeliner I’ve ever used. These are a whole different ballgame.

In the past, even when I managed to get my eyeliner wings looking just right, the look never lasted a full day and night. It smudged, came off, lost its edge. My guideliners look excellent 24 hours later. I am actually getting compliments about my winged liner for the first time since using them!

Also, it’s just plain nice to experience a thoughtfully designed product. Gotta love women-owned businesses. From the complimentary “practice” guideliners they sent with my first order to the cute “sealed with satisfaction” stickers sealing every box, the attention to detail is apparent.

Live long and prosper, guideliners!

Sincerely, A Happy Convert from Cincinnati

D
Danielle Martarello
Love this product so much!

Love this product so much! Me and my daughter use them and they are so easy to apply. We have received so many compliments and I love recommending this product to anyone who has said they struggle with the perfect winged look.

Free Delivery

Free delivery on orders over $60

Sustainable

Safe & non-toxic

Cruelty free

Ethics is important to us

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Eyeliner has changed, and you’re right on time.