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EyeMatter™
EyeMatter™
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EyeMatter™
EyeMatter™
EyeMatter™
EyeMatter™
£15.00

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Products in video

EyeMatter™
EyeMatter™
£15.00

Shop now

Go back

EyeMatter™
EyeMatter™
EyeMatter™
EyeMatter™
£15.00

In stock

1

Products in video

Products in video

Products in video

EyeMatter™
EyeMatter™
EyeMatter™
EyeMatter™
EyeMatter™

We wing our eyeliner, not our reviews.

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Customer Reviews

Based on 180 reviews
88%
(159)
7%
(13)
1%
(2)
2%
(3)
2%
(3)
N
Nicky G.
GAME CHANGER!

Okay, so I’ve only just tried the practice ones that came for free in my kit, but holy smokes! These puppies might be a game changer for me 😳

See, I have MS ,(hello shaky hands), and I also had breast cancer a couple of years ago, and the side effects of one of my chemo treatments (Paclitaxel) have left me with very little feeling in my fingertips. As you can imagine these two things combined have since made applying eyeliner a bit of a nightmare. Forget a wing altogether.

OR SO I THOUGHT!

I ordered The Guideliner and I’ve literally just spent the last 5 minutes practicing applying winged eyeliner. I only needed 5 minutes, including reading the instructions because it was so easy and it worked straight away.

And so I say again: Holy smokes you guys! Thank you from the bottom of my heart. I will officially be your newest best customer and I’ll be telling everyone I know to invest in the product too! AMAZING

❤️❤️❤️❤️❤️

J
Jadana
Genius Product

Absolutely love my guidelines. I always feel so put together when they are on and it’s much easier than liquid. Do need to do a bit of practice but the kits come with plenty to have a go of it and once mastered it’s so quick and makes me feel/look polished at work or events. I also love the passion the creators have it’s been very well thought of and the hard work to perfect the product really shows.

A
Anonymous
Life changing!!

I wish I found guideliner sooner! Would have saved me so many meltdowns trying to match my wings. Much love all the way from Canada you’ve got a customer for life 🥰

A
Anonymous
Great for hooded eyes!!!

Im 56 and have always had hooded eyes, but as I’ve gotten older they are VERY hooded. Ive always struggled with winged liner and always got the “Nike swoop”. Now I’ve learned tricks for hooded eye wings, but its a struggle. I get a lot of transfer onto my eyelids while the liner dries. Guideliner has been a gamechanger! Literally takes less than a minute and gives a perfect wing. No transfer. I was skeptical, but sooooo glad I tried it!

A
Ashley
Best eyeliner ever

I’ve never ever been able to achieve winged eyeliner until now! It’s so easy, and it’s actually fun to apply too. I’m absolutely loving it!

A
Anonymous
Love!

Game changer - has really simplified my daily routine!!

K
Kmehrens
I’m truly shocked at how well this worked

I’m truly shocked at how well this worked. I had perfect winged eye liner ON MY FIRST TRY. The packaging is so neat and pretty, the instructions couldn’t have been more clear, and the results are beyond perfect. I can’t recommend this highly enough.

Free Delivery

Free delivery on orders over $60

Sustainable

Safe & non-toxic

Cruelty free

Ethics is important to us

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Eyeliner has changed, and you’re right on time.