The eyeliner struggle is over.
Get flawless, symmetrical wings in seconds with our viral pre-shaped eyeliner wings infused with transferable organic pigment.
foolproof & fun application
crafted from organic soy pigment
transfer, water & sweat proof
no animal testing
Can't decide on a style?
Excellent 4.9 | 10,000+ Customers
I have spent YEARS watching videos on how to do a cat eye. I have hooded eyes, and liner always transfers to my lids. This was SO easy & I appreciate the extra practice sets it came with. Within a few days, I was an absolute pro at applying them!! This has become my whole personality and its all I talk about because they're amazing!
Lisa
How the Guideliner works
How the Guideliner works
STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!
STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)
STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!
Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!
Winged eyeliner for beginners, busy people, people with motor skill challenges (including tremors), those who never mastered the skill, and lovers of sustainable beauty.
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We wing our eyeliner, not our reviews.
Let customers speak for us
from 166 reviewsI have hand tremors that make it difficult for me to achieve any type of straight or fine line, like even with a ruler on paper I can’t get a straight line so my eyeliner never stood a chance. I tried EVERYTHING and never got the look I was going for. Stamps and stencils never came out even for me and winged liner stickers were too obvious and made me look like a child playing dress up. When I saw an ad for guideliner, I knew I had to try it but hesitated initially because of the cost but the premise was so different than anything else I had tried so I went for it. OMG! It’s the best thing I’ve ever tried. Flawless even application EVERY time. I work in medical aesthetics where you’re expected to be full glam everyday and my co-workers couldn’t believe how good my eyeliner looked. It lasts all day until you take it off and removes easy. It may not seem like a big deal to some people but if you’ve experienced the shaky hand top liner struggle, you know how huge this is. JUST BUY IT! You will be so happy
For beginners, middi sizes are the easiest.
Life safer I had the stamp one (another brand) when it first came out but these guideliner is a hit for me. It’s super duper quick and if you do it right you don’t even need to fill anything up (this is how I do it) love love love definitely recommend
Love these, once I got the hang of it it’s now incredibly easy
I’ve always admired my friends that can just effortlessly toss on a winged eyeliner and with minimal other makeup, look polished and put together. I like a “no-frills” glam routine most days and a little wing always seems to elevate even the most minimalist of looks. But, I have historically struggled with what I always hoped would be a quick swish across my eyelids… not the case. I’ve always had to factor in SO MUCH extra time to do a wing that I pretty much had just given up - or, understood the time commitment and frustration it would take me to do what my friends do so easily. Then comes the Guideliner! I’ve only done the practice set (thank you for the extras!) and I’m so happily surprised at how straightforward and simple the application is. Also, it lasted overnight - I could re-do my makeup today without having to use another set (just filled in any creases with a normal liquid liner).
I can already picture myself using Guideliner as a base for shimmery or glitter winged liner on top - but also, if y’all came out with fun colors I’m confident I’d buy them all!
I purchased the Classic Skinni and definitely will again :)
(Picture is from day 2 of wear)
I was honestly surprised by how easy The Guideliner was to get right. The result looks very natural, and I love that the start kit includes practice guidelines so you can practice it properly without eating into your «monthly» use straight away.
I chose the brown shade to enhance my green eyes, and it is a cool-toned brown with a really refined, polished look. Elegant without feeling heavy! In hindsight, I probably should have ordered the trial kit to test the different sizes, as I suspect I would go for the Thicci next time.
I also bought the mattifier, which I would _strongly_ recommend if, like me, you prefer a matte liner. It really pulls the whole look together and adds that final finishing touch.
I have always managed a decent cat-eye, but I am chronically late, endlessly lazy, love sleeping in, and I scuba dive fairly regularly. All of that makes quick, low-effort beauty solutions - that looks high-effort - very appealing to me.
I will keep supporting the brand and hope shipping to Norway becomes an option when I move back. If not, I may have to start forming international alliances just to keep my liner routine intact🕵🏻♀️🤝
Wearing these everyday, they are so easy to apply and last until I take them off. Will be ordering on repeat.
It’s not everyday you find a product that is life changing, but here we are…sharing the same space with greatness. 😊 This product is so wonderful and easy to use, I’ve abandoned all other makeup. The Guideliner is all you need to underscore your natural beauty. Once you get it down, you are picture perfect in less than 5 minutes and everyone will think you got your face professionally done. The confidence this product has given me is immeasurable. I cannot recommend it enough! ♥️
I use Guideliner because it NEVER runs like eyeliner !!
It can't run- it's one solid line. I am a vocalist in a band and I work up a sweat performing and I hate seeing eyeliner running down my face after a show. Or a night out dancing. OR workouts. I am also using it for my daughter when she does dance performance, and just gave it to my friend to use for cheer for her daughter. It's so easy to use. I am not good at makeup. It also does well on my "mature" eyes - age 56- doesn't settle or ball up in creases like regular eyeliner. Looks great in humidity, sweating, anything. This photo is 24 HOURS after application, did a show, a workout and went swimming.
I wear Guideliner everyday now because its so easy to apply. Sometimes its so easy, I doubt myself and one eye doesn't match the height of the other but its easily fixed with another. I love the Rose Red G'fills. I wish you did more colours eg Teal/Blue/Green/Pink. I also love the lash liner pen supplied with the Rose Red G'fills. Please could you develop a black liner pen because the quality is amazing. My eyes always look nice now.
As a girl who couldn’t do eyeliner for her entire life, I really didn’t think these would work but as a Hail Mary thought why the hell not. And omg…I’m literally blown away. I can finally have a dramatic eye look for special occasions instead of the same look every single night!!!
Worth buying if you not sure what size and colour you want. Good quality and totally works. Impressed me so much I ordered two packs for friends.
It’s a great product with a great team behind it.
PS: please think about adding more colors?? Purples? Blues?
Ok. Thank you!
I'm nearly 47 si am a peri menopausal sceptic, BUT it's the first time I have EVER had a good wing!!
I have bilateral carpal tunnel so really struggle with dexterity; when I tried this the other day it gave me a genuine boost as my partner and friends really noticed :)
I have previously tried tutorials, wing stamps, asking strangers how they do it, praying to the eye-liner gods, you name it, but this bloody works. I have hooded eyes and used the thicc black and am looking forward to trying the blade.
When I can afford more I'm going to become a regular subscriber.
The Differences in our Styles
Move the slider to see the differences between our Classic and Blade Collection.
Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.
The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.
Still not sure what you need? Check out our TryMe Kit.
For people who gave up on winged eyeliner.
Our innovative Guideliners™ are water, sweat and smudge proof. They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
The World’s First Peel, Press & Seal Eyeliner
Say goodbye to the struggle. TheGuideliner™ is the first of its kind, a ready-made winged eyeliner that applies itself in seconds. No brushes, no mess, just peel, press, and seal for a perfect, symmetrical wing every time.
Long-Lasting, Yet Temporary
Enjoy flawless wings that last, no smudging, no transferring. TheGuideliner™ is 100% water, sweat and smudge-proof, so you can wake up with perfect eyeliner. When you're ready for a new look, simply remove it with any oil-based cleanser or wipe and pop on another one!
Inclusive & Accessible for Everyone
The beauty industry isn’t always inclusive, but we’re here to improve that. Eyeliner should be for everyone no matter your skill level, ability, or experience. Whether you live with dexterity challenges, struggle with symmetry, or simply don’t have the time to perfect your wings, TheGuideliner™ makes it easy.
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From Eyeliner Struggles to a Beauty Breakthrough
For years, winged eyeliner has been a universal struggle—shaky hands, uneven flicks, and endless frustration. Like many, I tried stamps, stencils, sticky tape, and every hack in the book, (even dental floss!) but nothing delivered that effortless, makeup artist-grade finish.
TheGuideliner™ was born out of frustration: eyeliner should be easy. No stress, no skill required, just perfect, symmetrical wings in seconds. What started as a personal mission quickly became something bigger, a way to make beauty more accessible, inclusive, and frustration-free.
We believe in beauty without barriers, for beginners, busy parents, makeup lovers, and those who’ve always felt left out by traditional products. TheGuideliner™ exists to take the pressure off, so you can feel confident without the struggle.
Spreading our Wings
See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.



