Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Everything you need to apply flawless winged eyeliner in seconds, not minutes.

Say goodbye to difficult application & wonky wings and say hello to the world's first winged eyeliner that applies itself.

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Need help deciding your style?

our cat eye with a subtle flick lift

our straight and sharp flick

How to apply your Guideliner™

Check out our full tutorial, tips & tricks and how to remove your Guideliners™

Your Questions,

answered.

Which Guideliner Collection would suit me best?

We asked a makeup artist to reccomend which Guideliner would suit which eye shape! Here's what they said:

Almond eyes = Either Collection
Round eyes = The Blade Collection
Hooded eyes = The Blade Collection (and the Classic Collection if using the Blink N Snap technique)
Downturned eyes = The Classic Collection
Monolid eyes = The Blade Collection
Deep set eyes = Either Collection
Close set eyes = The Blade Collection
Wide set eyes = The Classic Collection

What's the difference between the Classic Collection and the Blade Collection?

The Classic Collection is our cat eye look with a subtle flick lift.

The Blade Collection is our sharp and straight look.

Don't forget, you can customise any of our Guideliners™ by trimming them or you can extend your flick by following your Guideliner™ with your favourite eyeliner!

What's included in the GuideMe Kit™?

The GuideMe Kit™ is a one time purchase and each kit includes:

Thirty Guideliners™, choose from various colours, sizes and collections.
A pair of stainless steel specially curved Scissors for any custom tweaks.
Our handy transparent WingWand for precise placement.
Thirty 100% natural pure cotton, charcoal infused applicators to secure them in place for up to three days.
Plus, three extra sets of Guideliners™ for practice.

What's included in the G'fills (refills)?

30 sets of Guideliners™ and 30 applicators.

What's your Satisfaction Guarantee?

We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfectly placing your Guideliners™ can take a few tries or some Guideliners™ may not peel perfectly (although this is extremely rare, they are made in Australia by people not automated machines), which is why we offer a no-worry replacement program. If you use up your Guideliners™ while practicing, or if they aren't top quality we’ll gladly replace your entire set (30 Guideliners™).

Terms & Conditions:

This offer is limited to one replacement set per customer.
The Satisfaction Guarantee applies to both the purchase of The GuideMe Kit™ and the Guideliner™ refills and is valid within 30 days of receiving your order.
Proof of purchase, a brief description of the issue and photos may be required.

We’re committed to making sure you love your results—no risk, just confidence!

What are the Guideliners™ made out of?

Our Guideliners™ are made with 100% organic, vegan soy-based pigments. See here for a full ingredient list.

How long will one set of Guideliners™ last me?

Each GuideMe Kit™ and Guideliner™ refill includes 30 sets of Guideliners™, giving you up to a 3-month supply if worn daily (each lasts up to 3 days, everyone's skin is different!). With an infinite shelf life, our Guideliners™ never lose pigment, dry out, or harbor bacteria—store them in their tub, and they’ll last as long as you need!

The tip of my Guideliner has come off, what can I do?

If the tip of your Guideliner comes off, it could be due to a few factors:

Start with a clean, dry eyelid to help the Guideliner adhere properly.
Fully saturate the Guideliner until the backing naturally wants to fall away. Don't drag or pull the Guideliner during application.

That said, while the Guideliner's™ can absolutely be used as it is, it was originally designed as a guide to help you create perfect, symmetrical wings without the stress of fully freehand drawing them.

If the tip does come off, you can still use it by:

Tracing around it with your favorite liquid eyeliner, or
Simply dotting over the missing section with the tip of your liquid liner to complete the look.

Remember, every GuideMe Kit™ comes with free practice Guideliners to help you get comfortable and find the technique that works best for you!

My Guideliners are cracking or splitting, is this normal?

Yes! Guideliners™ are designed to stay exactly where you place them, so they don’t stretch with your eyelid as it moves. When you blink or smile, small cracks can appear, but don’t worry. Just take your favourite eyeliner and lightly fill them in. It’s all part of the process and easier than freehanding both wings from scratch. See here for more tips.

My wing looks a bit off, what went wrong?

It usually comes down to placement. Make sure you’re using the correct Guideliner™ on the correct eye (they’re marked L and R), sticky side down. Placing it too far in can cause the flick to disappear into your lid fold, and too far out can throw off the shape. Small adjustments make a big difference. If you have hooded eyes, check out our tutorials.

Why isn’t my Guideliner sticking properly?

For best results, apply your Guideliners™ to clean, dry skin. Avoid applying them over makeup, primer, or oil. If the backing is lifting or the strip tears mid-application, it likely just needs more water. Fully saturate the applicator and gently dab until the pink backing slides off easily. Don’t drag or peel too early, let the water do the work! See here for more tips

Peel, Press & Post!

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Cruelty free

100% vegan

Safe & non-toxic

worry free