Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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Hear what our customers have to say!

Based on 45 reviews
96%
(43)
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4%
(2)
Valentine's liner!

Ordered the Valentine's liner and I'm impressed with the colour! The pen is also amazing but for me it takes going over it more than once to blend with the guideliner. I put on some eye matter balm after these pictures which made it look even better :) I love the concept of the pen and hope to see one in black someday ;)

A
The GuideMe Kit™
Amelia Birch
Game Changer!

This product had totally changed my makeup game! I’m so bad at doing liquid eyeliner look but now I look like a pro!

Amending Review - Love!

I received my order and WOW do I love how easy these are to apply! The step by step guide was super helpful. And listen to the tip about having a clean face before putting on (I was excited the day I received them and tried to put it on over my make up and had a hard time). I have hooded eyes and was happy to see that they offer two tutorials on how to apply with these types of eyes.

Hi Candice!

We really appreciate you writing another review.
We're so stoked to hear that you love your Guideliners™!

this eyeliner says twins, not sisters.

super easy and quick to apply! my eyeliner has come out perfect each time I’ve used this, and it lasts.

Hi Elara! Thank you for leaving a review for our Blade Collection eyeliner. We're thrilled to hear that it's been easy and quick for you to apply, and that your eyeliner has come out perfect every time. We're glad you're loving the lasting results. Keep slaying those perfect eyeliner looks! :)

Awesome

These are amazing! They last min 3 days and have gotten over a week out of a set! Customer service is amazing

Thank you for your kind words, Amber! We're so glad to hear that you're loving our Blade Collection. We strive to provide high-quality products that last for days, and we're happy to hear that you've even gotten over a week out of a set. Our team is here to provide excellent customer service, so please don't hesitate to reach out if you need anything. Thanks again for your support! ❤️

Absolutely love these! Can’t wait for the others to be in stock in black!

Hi there! Thank you for your wonderful review of our G'fills. We're thrilled to hear that you love them! Thank you for choosing our product ❤️

Amazing

An amazing product which is easy to apply following the provided step-by-step guide.

One application lasted me 3 days with no touch-up needed!

Wholeheartedly recommended and will purchase again

Thank you so much for your kind words and for recommending The GuideMe Kit™! We're so happy to hear that it was easy to use and lasted for 3 days. We truly appreciate your support and LOVE having you as a customer.

A
The GuideMe Kit™
AliT-Hooded Eyes
Blade Line Lover

I’m in my 50s with hooded eyes & these are the perfect Blade Liners. Have tried all 3–Skinni, Middi & Thicci. Love experimenting while not looking garish, but feeling classy. Skinni is my fave for everyday wear. Thank you, Guideliner for finally helping me achieve a respectable Wing!

Hi Ali, thank you for your kind words! We are so happy to hear that our GuideMe Kit™ has helped you achieve the perfect winged look. We love hearing from you

The best addition to my eyeliner

I love the guideliners as they are but this balm allows you to create more amazing looks! I love the way this gives a more sleek finish perfect with a smokey eye!

Thanks for sharing your feedback with us!! We love to hear from you ❤️

Perfectly Mattifies!

I love a matte look and the balm does just that! I love this brand

Hi there,

Thank you so much for your wonderful review of our EyeMatter™ - Mattifying Balm! We are thrilled to hear that it perfectly mattifies your Guideliners! <3

Have a great day!

Best, [Your Name]

Absolutely love these! Make life so quick and simple.

Thanks for sharing this with us, Lynsay! We love hearing this 💖

N
The GuideMe Kit™
Nicole Montgomery

Didn't work for my eye shape, but they sending me a smaller cat eye to try. Thank you, guys! You get 5 stars for customer service! 🌟 it's a great idea. I hope it works!

L
The GuideMe Kit™
Lynsay McCoy
Amazing product! Excellent customer service!

I stumbled upon The Guideliner on my Instagram feed and thought why not give it a go.

As a busy working Mum, I had all but given up on my signature winged liner as I just didn’t have the time anymore. Well, Guideliner has solved this problem. Application is so quick and simple. The inclusion of extras in the kit for practice was so thoughtful.

Knowing I can apply perfect liner on both eyes in 90 seconds is just brilliant. No more worrying about each eye being symmetrical. The liner really does stay on for 3 days too, which is another joy.

I opted for the brown classic liners (skinny & midi) and it is such a flattering shade and the shape is perfect. Can’t wait to try the blade liner in black next.

Customer service is faultless. Packaging is excellent and shipping from AUS to UK was very quick.

I would highly recommend The Guideliner and have already been raving about the company to my friends and family.

Give it a try, you won’t be disappointed.

Hi there!

Thank you so much for your amazing review of The GuideMe Kit™! We are so happy to hear that our product has helped you achieve the perfect winged liner, even with a busy schedule. We always strive to provide the best customer service and we're glad to hear that you had a great experience with us. We hope you continue to enjoy our products and we can't wait for you to try our Blade Collection. Thanks for recommending us to your friends and family, we truly appreciate it!

Best,
The GuideMe Kit™ team

Amazing customer service

Love this product, such a great find and I got an amazing deal for Black Friday. This is such a clever idea, I've always wanted winged eyeliner but could never get it right but now it's always perfect! When my package arrived something wasn't right so I contacted customer service and within an hour another package was on it's way to me shipped express and arrived the next day. Brilliant!

Thank you for your kind words, Courtney! We're so happy to hear that you were able to snag a great deal for Black Friday and that our product has made winged eyeliner effortless for you. Our team takes pride in providing exceptional customer service, and we're glad we were able to quickly resolve the issue with your package. We appreciate your support and hope you continue to enjoy our product.

A
The GuideMe Kit™
Amber Rogan

This is a amazing product, I get a week out of the set and the customer service is outstanding

Literally so easy

I am terrible at getting my wings even and looking right. This makes it so easy and it lasts! No smudging and it comes off easy and lasts up to 3 days. I’ve tried stamps and these are the easiest!

Thank you so much for your glowing review, Sep! We’re beyond happy to hear that your wings are now on point and hassle-free—music to our ears!

It’s awesome that you’ve found your go-to for smudge-proof, even wings—we’re so glad to have made your routine easier! Thanks again for sharing your experience, and we can’t wait to see you back for more. You’re officially a winged liner pro! 😉✨

I love it! It’s so much easier to use instead of using a liner and end up more messy!

Thanks so much for sharing your feedback with us, Cynthia!
It really means the world to us💖

R
The GuideMe Kit™
RACHEL GIRAUD

Amazing! I would definitely recommend to anyone who wants the prefect wing every time!

Thank you, Rachel!
We truly love to hear this ❤️

R
The GuideMe Kit™
RACHEL GIRAUD
Great Product

After trying so many things- from brushes to stencils to stamps- to achieve a winged eyeliner, I was excited to see a product that made it much simpler! There is a learning curve, but there are a few practice strips included which is great! I would absolutely recommend this product to people who struggle to get a winged eyeliner.

Another plus is that the company is fast to respond to messages and they’re willing to provide help. amazing company and amazing product!

Hi Rachel! Thank you so much for your amazing review! We’re thrilled that you’ve finally found your go-to solution for winged eyeliner—yay! It’s so great to hear that the practice strips came in handy and that you’d recommend us to others. That means the world to us!

We also really appreciate your kind words about our customer service. Helping out is what we’re here for, and we’re so happy to know it made a difference for you. Thanks for being part of the Guideliner fam—you’re the best! ✨

Sharp as a blade

After getting the blade thicci style in the starter kit I decided to commit to refills too as I'm in love! This product gives me a clean sharp wing that I couldn't get with regular liner. I've even got other styles as gifts for others who share my love for liner! I use this with cluster lashes so I don't have to get up early to do my eye makeup and it really does last for days :)

Thank you so much for your incredible review, Chloe! We’re beyond excited that you’re loving the Blade Thicci style—it sounds like it’s become a total game-changer for your routine! Sharp, clean wings and saving time in the morning? That’s a win-win in our book! 🙌

We’re also so touched that you’ve shared the love by gifting other styles to your fellow liner enthusiasts—seriously, that’s the best compliment we could ask for. Thanks for being part of the Guideliner fam, and we can’t wait to keep your wings flawless! ✨

Amazing!!

Such a fantastic idea & incredible service from the team! Can’t wait to try this weekend!

Thank you so much for your kind words, Jodi! We’re so excited for you to try your Guideliners this weekend—it’s going to be a game-changer, we promise!

And thank you for the shoutout to our team—it means so much to us. We’re here if you need anything, and we can’t wait to hear what you think ✨

Game changer!!

Loving this product. I find my eyelids have a crepe-iness to them (almost 40yo) and these work so well. I love that there is no smudge, I laugh cry a lot and my liner looks perfect!

Customer service is so attentive and helpful.
Great experience all round :)

Hi Alanna, thank you so much for your wonderful review! We’re so happy to hear that your Guideliners are working beautifully for you—no smudges even through laugh-cry moments? That’s a win! 🙌 It’s amazing to know they’re helping you feel confident

Your kind words about our customer service mean the world to us too—we’re always here to help! Thank you for being part of the Guideliner fam. ✨

Love it!

I never wear eyeliner usually because I just can’t do it! So thought I would give these a try and omg they are so easy to use and my eyeliner was so sharp! Love them!

Thank you for taking the time to write a review, Summer!
You look gorgeous 😍

Love from,

TheGuideliner™ Team

So easy, high quality, professional results

I love eyeliner but can never get it right or applied even. As a full time working mom of two (work from home, on video), I also never have time to fix my eyeliner. The guideliner is so easy to put on after 1-2 practice rounds. It also really does last which makes my self-care/get ready routine so much easier. I’m a huge fan of products that make me look good with little effort and the guidelines js definitely one of those products. I have black and brown in skinni a s thicci — I wear each size depending on the Occasion. Thanks for making this busy mom feel pretty!

Wow! Thanks so much for your review, B.R!
This is so wonderful to read, and we're so happy to hear that you love your Guideliners™

TheGuideliner™ Team

Low maintenance while looking high maintenance!!

I'm a big fan of low maintenance beauty products that'll make me appear high maintenance and allow me to just get up and go in the mornings and look my best even in my sleep. Examples: cluster lashes, brow tint, semi permanent brow product and heatless curling rods. But one thing I don't have time for in a rush is my liner and its my one of my favourite parts of makeup as someone into alternative fashion. I looked into semi permanent eyeliner but there's risks with that and I haven't seen many examples in my style. So I did some research and came across this product and tiktok and knew it was for me!! I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for thicci in black and it's better than expected.

Hi Chloe!!
Thank you so much for leaving this lovely review! We too love products that are low maintenance but look high maintenace

You look stunning in your pictures and you applied them perfectly!

Love from,

TheGuideliner™ Team