Everything you need to apply flawless winged eyeliner in seconds, not minutes.

Say goodbye to difficult application & wonky wings and hello to the world’s first winged eyeliner that applies itself.

The TryMe Kit™
The TryMe Kit™

Size: Skinni, Color: Black, Collection: The Classic Collection

The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™

What’s inside the TryMe Kit™

30 Sets of Guideliners™: Choose your colour, size and collection.
The Applicators: A pack of 30 eco-friendly bamboo and charcoal-infused applicators. Highly absorbent, designed with a precision tip.
The WingWand: This innovative tool is designed for delicate handling and is transparent for precise placement of the Guideliners™.
The Scissors: For easily achieving the perfect fit.
3 Extra Sets: For practice.
5 sets of all 12 styles, sizes and colours
An extra pack of 30 bamboo, charcoal-infused applicators
A full sized EyeMatter. Our mattifying balm.

Can't decide on a style?

We wing our eyeliner, not our reviews.

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Your Questions,
answered.

Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

How long will one set of Guideliners™ last me?

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Will TheGuideliner™ irritate my skin or eyes?

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Will TheGuideliner™ damage my natural lashes?

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Is TheGuideliner™ environmentally friendly & cruelty-free?

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner™ work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners™ are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Can I make my Guideliners™ more matte?

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

What is your returns policy?

We only accept returns on GuideMe Kits™ and only if the practice Guideliners™ have been used—everything else must remain unopened due to hygiene reasons. Once we receive your Kit and confirm there are no signs of wear, we’ll refund the Kit amount (excluding shipping). You will need to cover the return shipping cost.

We do not accept returns or refunds on G’Fills™ or EyeMatter™ due to hygiene reasons.For returns or exchanges, please email us at customercare@theguideliner.com.

Satisfaction Guarantee

We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfecting placement can take a few tries or that some Guideliners™ may not peel perfectly (although this is rare—they're made in Australia by people, not machines). That’s why we offer a no-worry replacement program.

💜 If you use up your Guideliners™ while practicing or if they aren’t top quality, we’ll gladly replace your entire set (30 Guideliners™).

Terms & Conditions:

  • Limited to one replacement set per customer.
  • Applies to both The GuideMe Kit™ and Guideliner™ refills.
  • Valid within 30 days of receiving your order.
  • Proof of purchase, a brief description of the issue, and photos may be required.

Customer Reviews

Based on 114 reviews
92%
(105)
4%
(4)
2%
(2)
1%
(1)
2%
(2)
C
Caren
AMAZING!

Best eyeliner ever!! There's a slight learning curve,but I never want to be without my guideliner again 🥰

J
J
Excellent customer service and product

Excellent customer service and product!

H
Hannah S.
TOTAL! GAME! CHANGER!

Why can't I give them 10 Stars?!?!!!!

I've been trying -and badly failing- to teach myself how to master winged eyeliner my entire adult life and could never crack it. I'd get so excited --and then subsequently disappointed-- every time a new product came on the market claiming to solve this problem for me (the stencils, the stamps, the stickers etc - all terrible!)

I'm also really picky about the size and shape of the "flick" of my ideal wings. I want them really small, dainty and rounded which is so much harder to do than a big, bold, scary wings that you can keep adding to until you look like Lady Gaga. I've watched hours of tutorials and even paid for a few classes at Sephora, what a waste! I gave up about 10 years ago only ever wore proper, matching wings when I got my makeup done professionally...

...UNTIL NOW! I was fully prepared for TheGuideliner™ to be another fad product destined to disappoint me. And look, the first few practice wings I attempted kind of sucked until I got the hang of it. But one of the cutest things about TheGuideliner - in addition to the packaging, which is darling - is how they've included a separate little pack of "Practice Wings" in your kit. So smart! The fact that they come right out and anticipate that we're all going to struggle the first few tries, and we're going to get frustrated is really encouraging and transparent. I was great have to freedom to mess up a few times without wasting any of the precious wings I paid for! That built a lot of customer trust for me, like if they're going to include these free-bees because they know first-timers will need them, I was a lot more willing to keep practicing.

Now I wear wings every single day and they look perfect, exactly the right size and shape 'flick.' Tiny bit bigger than Taylor Swift's; Way smaller than Ariana Grande's. I've also gifted them many of the woman in my life who've complimented my eye makeup since I started wearing them --my mom, sister, boss and assistant are all converts now! I've even bought myself a refill-pack long before I've actually run out because I'm terrified they'll be out of stock right when I run out and won't be able to keep wearing them everyday.

I can't think of a more compelling endorsement than admitting the thought of not being able to reorder more wings has turned me into a TheGuideliner hoarder, yikes!

K
Katy
So good

This is a game changer

K
KarrinaB
Obsessed

Started with the try me kits and was surprised to find blade was the best shape for my eye, so highly recommend starting with that kit. Once I found my shape I experimented with the different sizes and now I’m obsessed and wear them everyday.
It only took a couple of goes to work out how to apply and placement and now I can put them on fairly quickly.
Would 100% recommend. Now to make sure I never run out!!

G
Gita
Perfect Liner

I have big eyes and I’ve always loved an elongated look, but I found that my own eyeliner technique would always come out jarring. It took me two tries to figure out the ideal placement of this product for my eye shape, and once I did, it takes me about a minute to complete (which is amazing!). Stays put all day so I don’t look like a frazzled raccoon at the end of work. Still looks perfect by bedtime. Don’t hesitate, buy it, take a few minutes to figure out its ideal placement for your eyes and enjoy the awesome results!

E
E.K.
Best eyeliner ever

I’ve always had trouble achieving the perfect eyeliner, never even, too thick, etc., I tried these and now I wear eyeliner everyday, I never felt so confident. When my mom saw it she tried it too, and she’s also amazed on how easy it is. 10/10 love the product

Free Delivery

Free delivery on orders over $85

Sustainable

Safe & non-toxic

Cruelty free

Ethics are important to us

chevron_left chevron_right