Everything you need to apply flawless winged eyeliner in seconds, not minutes.

Say goodbye to difficult application & wonky wings and hello to the world’s first winged eyeliner that applies itself.

The TryMe Kit™
The TryMe Kit™

Size: Skinni, Color: Black, Collection: The Classic Collection

The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™
The TryMe Kit™

What’s inside the TryMe Kit™

30 Sets of Guideliners™: Choose your colour, size and collection.
The Applicators: A pack of 30 eco-friendly bamboo and charcoal-infused applicators. Highly absorbent, designed with a precision tip.
The WingWand: This innovative tool is designed for delicate handling and is transparent for precise placement of the Guideliners™.
The Scissors: For easily achieving the perfect fit.
3 Extra Sets: For practice.
5 sets of all 12 styles, sizes and colours
An extra pack of 30 bamboo, charcoal-infused applicators
A full sized EyeMatter. Our mattifying balm.

Can't decide on a style?

We wing our eyeliner, not our reviews.

Spreading our Wings

See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.

Your Questions,
answered.

Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?

Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.

How long will one set of Guideliners™ last me?

Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.

Will TheGuideliner™ irritate my skin or eyes?

No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.

Will TheGuideliner™ damage my natural lashes?

Not at all! TheGuideliner™  is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.

Will it work on all eye shapes, including hooded or deep-set eyes?

Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How It Works page for tips and tutorials!

Is TheGuideliner™ environmentally friendly & cruelty-free?

Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.

Will TheGuideliner™ work on oily eyelids?

Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.

My Guideliners™ are cracking, is this normal?

Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.

Can I make my Guideliners™ more matte?

Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.

What is your returns policy?

We only accept returns on GuideMe Kits™ and only if the practice Guideliners™ have been used—everything else must remain unopened due to hygiene reasons. Once we receive your Kit and confirm there are no signs of wear, we’ll refund the Kit amount (excluding shipping). You will need to cover the return shipping cost.

We do not accept returns or refunds on G’Fills™ or EyeMatter™ due to hygiene reasons.For returns or exchanges, please email us at customercare@theguideliner.com.

Satisfaction Guarantee

We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfecting placement can take a few tries or that some Guideliners™ may not peel perfectly (although this is rare—they're made in Australia by people, not machines). That’s why we offer a no-worry replacement program.

💜 If you use up your Guideliners™ while practicing or if they aren’t top quality, we’ll gladly replace your entire set (30 Guideliners™).

Terms & Conditions:

  • Limited to one replacement set per customer.
  • Applies to both The GuideMe Kit™ and Guideliner™ refills.
  • Valid within 30 days of receiving your order.
  • Proof of purchase, a brief description of the issue, and photos may be required.

Customer Reviews

Based on 108 reviews
92%
(99)
4%
(4)
2%
(2)
1%
(1)
2%
(2)
E
E.K.
Best eyeliner ever

I’ve always had trouble achieving the perfect eyeliner, never even, too thick, etc., I tried these and now I wear eyeliner everyday, I never felt so confident. When my mom saw it she tried it too, and she’s also amazed on how easy it is. 10/10 love the product

L
Lazy8Dazy
Great product - lasts longer than I thought!

It took me a minute to get the hang of how to use these (mostly because I’m a side sleeper so my eye creases aren’t even) but once I figured it out they became my go to product! And I didn’t even waste a pair figuring it out - just had to reposition a few times. And they last sooooo long! Made it through a long event day and were still on for another 2 days even with washing my face. I’m super impressed and love the brown for regular days and black for when I’m going out.

E
Emily
I absolutely love The Guideliner!

It’s a total game changer. It took me a couple of tries to get the hang of it, but now I can’t imagine doing my eyeliner any other way. What used to be stressful and time-consuming is now quick and easy. It saves me so much time and gives me consistently great results—highly recommend!

K
Kerry L
Finally an achievable wing for me!

Winged eyeliner has always eluded me, much to my despair, however this clever invention gives me serious hope! I still need a little practice, but I have no doubt I will get there. I'm loving the new brown shade - as I found the black a little bold for a newbie like me. I also LOVE these are made in Australia - please don't change that! Thank you Guideliner Angels :)

A
Ali
Sleek, Simple & Sophisticated

I love my Guideliners! So easy to apply. Have been wearing & experimenting with Blades for 2 years after struggling for years to apply the perfect wing. Am struggling no longer!!

A
Ali
Sleek, Simple & Sophisticated

I love my Guideliners! So easy to apply. Have been wearing & experimenting with Blades for 2 years after struggling for years to apply the perfect wing. Am struggling no longer!!

L
Lynsay McCoy
Quick, simple - the perfect liner

I was absolutely blown away with Guideliners. As a working mum, I don’t have the time I had before to perfect my eyeliner. Guideliner has been a god send. I still have the look I want without the hassle. Absolutely love this product.

Free Delivery

Free delivery on orders over $85

Sustainable

Safe & non-toxic

Cruelty free

Ethics are important to us

chevron_left chevron_right