Lasts up to 3 days

wake up with perfect eyeliner

Vegan, soy-based

crafted from organic soy pigment

Wear-proof

sweat, water & smudge proof

Cruelty free

zero animal testing

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We've got you!

Join the Waitlist

Welcome to the exclusive waitlist for those who don't wanna miss out on TheGuideliner!

By joining our waitlist, you'll secure your spot to be notified the moment The GuideMe Kit becomes available. We're thrilled you love TheGuideliner, and we want you to be among the first to get your hands on it next.

We turn the art of perfect eyeliner into an effortless reality. Our products are designed to enhance your beauty routine, making it simple, effective, and fun. Here’s how you can achieve flawless eyeliner looks.

Choose Your Style

​Select from our unique range of TheGuideliners – available in black or brown and three sizes, Skinni, Middi, and Thicci.

THE SKINNI: Delicately thin and natural, Skinni offers a subtle, elegant flick, perfect for everyday.

THE MIDDI: With a medium thickness, Middi is the versatile choice for a noticeable yet graceful eyeliner, suitable for any setting.

THE THICCI: Bold and dramatic, Thicci is ideal for making a statement, adding a pronounced flick for those standout occasions.

No More Winging It

We understand the challenges of achieving a flawless wing — asymmetry, smudging, bleeding ink, lack of a sharp flick and the hassle of daily application.

The results

TheGuideliner is an innovative eyeliner solution, featuring a perfectly shaped stencil infused with 100% vegan organic soy pigment. It's thoughtfully crafted into the most popular eyeliner shape, available in three sizes and two colours.

Be unstoppable

TheGuideliners are quick to apply, lasting up to 3 days with a waterproof and sweat-proof design.