The eyeliner struggle is over.
Get flawless, symmetrical wings in seconds with our viral pre-shaped eyeliner wings infused with transferable organic pigment.
wake up with perfect eyeliner
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testisting
“I just bought this and was skeptical because I had ordered something similar on Amazon that didn't work at all. This product is amazing. I have a tremor, so my hands shake, but I had no problem putting this on.”
Verified Buyer
"I was cautious if this would work on me as I have older looking eyes but it still works perfect! I’m so thankful I found this product, it makes my life so much easier. Works great with makeup and without makeup. Thank you so much!!"
Verified Buyer
"I'm on day 2 and during day 1 discovered they're definitely cry proof!! I will be recommending this to everyone as this has absolutely changed the game!! I went for Thicci in black and it's better than expected."
Verified Buyer
"This eyeliner says twins, not sisters. Super easy and quick to apply! My eyeliner has come out perfect each time I’ve used this, and it lasts."
Verified Buyer

Can't decide on a style?
Try them all with our TryMe Kit!
Excellent 4.9 | 3,500+ Customers
Where have you been ALL MY LIFE???
Been waiting for this product since I was 13 and started trying to achieve the perfect CAT EYE! Holy grail! I've been waiting for this product FOREVER!!!!! OBSESSED is an understatement!!!
Ksaul
How the Guideliner works
How the Guideliner works
STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!
STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique.)
STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!
Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!
Winged eyeliner for beginners, busy people, people with motor skill challenges (including tremors), those who never mastered the skill, and lovers of sustainable beauty.

Perfect Wings in Seconds. No Skill Required.
Winged eyeliner has never been easier. TheGuideliner™ takes the guesswork out of getting the perfect flick, just peel, press, and seal for symmetrical wings in seconds that last up to 3 days.
Created for every skill level, TheGuideliners are pre-shaped wings infused with 100% organic soy-based transferable pigment. They’re vegan, non-toxic, eco-conscious, and kinder to your skin than traditional eyeliners.
Whether you're short on time, struggle with shaky hands, have hooded lids, or just gave up on eyeliner altogether, this isn’t about perfecting your technique. It’s about finally having an option that works for you.
We’re not here to compete with traditional eyeliner, we’re here to include everyone it left behind.

We wing our eyeliner, not our reviews.
Let customers speak for us
from 112 reviewsWhy can't I give them 10 Stars?!?!!!!
I've been trying -and badly failing- to teach myself how to master winged eyeliner my entire adult life and could never crack it. I'd get so excited --and then subsequently disappointed-- every time a new product came on the market claiming to solve this problem for me (the stencils, the stamps, the stickers etc - all terrible!)
I'm also really picky about the size and shape of the "flick" of my ideal wings. I want them really small, dainty and rounded which is so much harder to do than a big, bold, scary wings that you can keep adding to until you look like Lady Gaga. I've watched hours of tutorials and even paid for a few classes at Sephora, what a waste! I gave up about 10 years ago only ever wore proper, matching wings when I got my makeup done professionally...
...UNTIL NOW! I was fully prepared for TheGuideliner™ to be another fad product destined to disappoint me. And look, the first few practice wings I attempted kind of sucked until I got the hang of it. But one of the cutest things about TheGuideliner - in addition to the packaging, which is darling - is how they've included a separate little pack of "Practice Wings" in your kit. So smart! The fact that they come right out and anticipate that we're all going to struggle the first few tries, and we're going to get frustrated is really encouraging and transparent. I was great have to freedom to mess up a few times without wasting any of the precious wings I paid for! That built a lot of customer trust for me, like if they're going to include these free-bees because they know first-timers will need them, I was a lot more willing to keep practicing.
Now I wear wings every single day and they look perfect, exactly the right size and shape 'flick.' Tiny bit bigger than Taylor Swift's; Way smaller than Ariana Grande's. I've also gifted them many of the woman in my life who've complimented my eye makeup since I started wearing them --my mom, sister, boss and assistant are all converts now! I've even bought myself a refill-pack long before I've actually run out because I'm terrified they'll be out of stock right when I run out and won't be able to keep wearing them everyday.
I can't think of a more compelling endorsement than admitting the thought of not being able to reorder more wings has turned me into a TheGuideliner hoarder, yikes!

Started with the try me kits and was surprised to find blade was the best shape for my eye, so highly recommend starting with that kit. Once I found my shape I experimented with the different sizes and now I’m obsessed and wear them everyday.
It only took a couple of goes to work out how to apply and placement and now I can put them on fairly quickly.
Would 100% recommend. Now to make sure I never run out!!

I have big eyes and I’ve always loved an elongated look, but I found that my own eyeliner technique would always come out jarring. It took me two tries to figure out the ideal placement of this product for my eye shape, and once I did, it takes me about a minute to complete (which is amazing!). Stays put all day so I don’t look like a frazzled raccoon at the end of work. Still looks perfect by bedtime. Don’t hesitate, buy it, take a few minutes to figure out its ideal placement for your eyes and enjoy the awesome results!

I’ve always had trouble achieving the perfect eyeliner, never even, too thick, etc., I tried these and now I wear eyeliner everyday, I never felt so confident. When my mom saw it she tried it too, and she’s also amazed on how easy it is. 10/10 love the product

It took me a minute to get the hang of how to use these (mostly because I’m a side sleeper so my eye creases aren’t even) but once I figured it out they became my go to product! And I didn’t even waste a pair figuring it out - just had to reposition a few times. And they last sooooo long! Made it through a long event day and were still on for another 2 days even with washing my face. I’m super impressed and love the brown for regular days and black for when I’m going out.

It’s a total game changer. It took me a couple of tries to get the hang of it, but now I can’t imagine doing my eyeliner any other way. What used to be stressful and time-consuming is now quick and easy. It saves me so much time and gives me consistently great results—highly recommend!

Winged eyeliner has always eluded me, much to my despair, however this clever invention gives me serious hope! I still need a little practice, but I have no doubt I will get there. I'm loving the new brown shade - as I found the black a little bold for a newbie like me. I also LOVE these are made in Australia - please don't change that! Thank you Guideliner Angels :)

I love my Guideliners! So easy to apply. Have been wearing & experimenting with Blades for 2 years after struggling for years to apply the perfect wing. Am struggling no longer!!

I love my Guideliners! So easy to apply. Have been wearing & experimenting with Blades for 2 years after struggling for years to apply the perfect wing. Am struggling no longer!!

I was absolutely blown away with Guideliners. As a working mum, I don’t have the time I had before to perfect my eyeliner. Guideliner has been a god send. I still have the look I want without the hassle. Absolutely love this product.

I was absolutely blown away with Guideliners. As a working mum, I don’t have the time I had before to perfect my eyeliner. Guideliner has been a god send. I still have the look I want without the hassle. Absolutely love this product.

My eye game is now so much more on point with these! Have received compliments about how good my eye-liner is, so big thumbs up from me! Great staying power - even with my creamy cleanser they haven't budged. Have ordered more! Thank you!

My eye game is now so much more on point with these! Have received compliments about how good my eye-liner is, so big thumbs up from me! Great staying power - even with my creamy cleanser they haven't budged. Have ordered more! Thank you!

This is my holy grail! No more struggling, no more “up” wing on my left and “down” wing on my right! Often I spend up to 30 minutes trying to draw a perfect wings (draw both, stand back, take it off, do it again, wipe, draw, wipe, draw and wipe!) and often my husband threw a towel down and dropped the plans, and ended up watching tv in living room. This - just plop on, wet, and off I go! I have been wearing this almost everyday - just takes me good 5 minutes and I’m out of the door. I love these - I can’t live without this!! Eggplant color, pretty please!!!

The Differences in our Styles
Move the slider to see the differences between our Classic and Blade Collection.


Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.
The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.
Still not sure what you need? Check out our TryMe Kit.
For people who gave up on winged eyeliner.
Our innovative Guideliners™ are water, sweat and smudge proof. They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
The World’s First Peel, Press & Seal Eyeliner
Say goodbye to the struggle. TheGuideliner™ is the first of its kind, a ready-made winged eyeliner that applies itself in seconds. No brushes, no mess, just peel, press, and seal for a perfect, symmetrical wing every time.

Long-Lasting, Yet Temporary
Enjoy flawless wings that last up to 3 days, no smudging, no reapplying. TheGuideliner™ is 100% water, sweat and smudge-proof, so you can wake up with perfect eyeliner. When you're ready for a new look, simply remove it with any oil-based cleanser or wipe and pop on another one!

Inclusive & Accessible for Everyone
The beauty industry isn’t always inclusive, but we’re here to improve that. Eyeliner should be for everyone no matter your skill level, ability, or experience. Whether you live with dexterity challenges, struggle with symmetry, or simply don’t have the time to perfect your wings, TheGuideliner™ makes it easy.


From Eyeliner Struggles to a Beauty Breakthrough
For years, winged eyeliner has been a universal struggle—shaky hands, uneven flicks, and endless frustration. Like many, I tried stamps, stencils, sticky tape, and every hack in the book, (even dental floss!) but nothing delivered that effortless, makeup artist-grade finish.
TheGuideliner™ was born out of frustration: eyeliner should be easy. No stress, no skill required, just perfect, symmetrical wings in seconds. What started as a personal mission quickly became something bigger, a way to make beauty more accessible, inclusive, and frustration-free.
We believe in beauty without barriers, for beginners, busy parents, makeup lovers, and those who’ve always felt left out by traditional products. TheGuideliner™ exists to take the pressure off, so you can feel confident without the struggle.
Your Questions, answered.
Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?
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Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.
Who is TheGuideliner for, and how is it different from liquid eyeliner?
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If you're a pro with liquid liner, this might not be your thing. TheGuideliner™ is for people who struggle or get frustrated with eyeliner.
Liquid liner is just pigment you paint onto your skin in whatever shape you can manage. TheGuideliner is pigment that sits on top of an ultra-thin, latex-free, dermatologically tested adhesive, pre-shaped into a perfect wing, ready to apply.
The finish is different to traditional liquid liner on its own, but when paired with our EyeMatter balm, the result is incredibly similar.
We’re not trying to be better than liquid liner. We’re just here for the people who gave up on it.
How long will one set of Guideliners™ last me?
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Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.
Will TheGuideliner™ irritate my skin or eyes?
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No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.
Will TheGuideliner™ damage my natural lashes?
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Not at all! TheGuideliner™ is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.
Will it work on all eye shapes, including hooded or deep-set eyes?
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Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How to Apply page for tips and tutorials!
Is TheGuideliner™ environmentally friendly & cruelty-free?
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Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.
Will TheGuideliner™ work on oily eyelids?
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Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.
My Guideliners™ are cracking, is this normal?
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Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.
Can I make my Guideliners™ more matte?
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Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.
What is your returns policy?
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Because our products are cosmetic and applied directly to the skin, we cannot accept returns for hygiene and safety reasons. That said, we’re a small team that genuinely cares and we thoughtfully handle all concerns on a case-by-case basis. Most issues can be resolved with a few tips or adjustments, and we're always here to help. For more information, visit our Returns & Refunds page.
Satisfaction Guarantee
We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfecting placement can take a few tries or that some Guideliners™ may not peel perfectly (although this is rare—they're made in Australia by people, not machines). That’s why we offer a no-worry replacement program.
💜 If you use up your Guideliners™ while practicing or if they aren’t top quality, we’ll gladly replace your entire set (30 Guideliners™).
Terms & Conditions:
- Limited to one replacement set per customer.
- Applies to both The GuideMe Kit™ and Guideliner™ refills.
- Valid within 10 days of receiving your order.
- Proof of purchase, a brief description of the issue, and photos may be required.
Do I apply my Guideliners under or over makeup?
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Guideliners can be applied either over or under makeup. However, for a flawless application and longevity, we recommend applying Guideliners on clean dry skin.
Spreading our Wings
See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.










