The eyeliner struggle is over.
Get flawless, symmetrical wings in seconds with our viral pre-shaped eyeliner wings infused with transferable organic pigment.
keep it perfect with minor touch ups
crafted from organic soy pigment
sweat, water & smudge proof
zero animal testisting

30% off TryMe Kits!
Can't decide? Try them all with our TryMe Kit!
Excellent 4.9 | 6000+ Customers
Where have you been ALL MY LIFE???
Been waiting for this product since I was 13 and started trying to achieve the perfect CAT EYE! Holy grail! I've been waiting for this product FOREVER!!!!! OBSESSED is an understatement!!!
Ksaul
How the Guideliner works
How the Guideliner works
STEP 1: PEEL
Hold the tabs, gently bend, and peel off a Guideliner. L is for your left eye, R for your right!
STEP 2: PRESS
Place your Guideliner sticky-side down where you want your wing and press it into place, no stretching the skin! (Hooded eyes? Try our Blink N Snap technique (link opens in new tab/window).)
STEP 3: SEAL
Saturate an applicator with water and fully soak your Guideliner until the pink backing easily slides off. Dab, don’t drag! Dab dry and connect it to your lash line with eyeliner and you’re done!
Want a full tutorial? Check out our how to apply page for step-by-step videos and tips!
Winged eyeliner for beginners, busy people, people with motor skill challenges (including tremors), those who never mastered the skill, and lovers of sustainable beauty.

We wing our eyeliner, not our reviews.
Let customers speak for us
from 154 reviewsLook, I don’t wanna be too dramatic about this BUT buying this has been life changing. Winning lotto would be cool but perfect winged liner every single time? Just hits different.
The first time is a bit fiddly as you learn how to use them (extra sets are included in the Try Me Kits to make up for this) but by the second time you can absolutely nail it almost immediately. And they really do last for days.
I’m hooked!

To say I’m obsessed is an understatement. Uneven wings have made me late to more events than traffic ever has. Guidliner fixed that. Perfect wings, zero stress, and honestly… it’s kinda fun. The founder is so genuine and passionate about what she’s created, and it shows. I love supporting a brand like this and can’t recommend Guidliner enough.

Absolutely AMAZING!!!!! Wish I could buy a 100 pack!

Makes winged eyeliner soooooo easy to do and looks great ... Even on hooded eyes ... Best purchase ever ...
AMAZING 🤩

Great product, no more struggling to make both my wings look even!

Very easy, alot of fun, and I appreciate the extras that were in my box!

While when I was younger I didn't have a real problem lining my eyes, it might've not been perfect, but it looked good. Time passed… a lot of time! I now have old eyes with crepey moving skin on my eyelids. It is a royal pain to get a decent line because of all the wonderful peaks and valleys that now exist.
I think I saw the Guideliner ads for a few months before I finally decided to try them. Yes I basically tried every other product on the market; the stamps, using felt tips etc., if it was out there I probably tried it. But these methods all took a lot of time and a steady hand, and I no longer have a really steady hand.
My first attempt with Guideliner was not put on perfect – it wasn't low enough on my eyelid, but that was my fault. It still looked good and I filled in the gap. It lasted through a night of swing dancing and sweating. In fact, I had to work to get it off that night; it honestly looked like I had just put it on, but I had things to do the next day so it had to come off.
I am amazed at this product, and you better believe I have told my age group about it! I'm sold 100% on using Guideliner. For reference I'm 68 years old.

It would be great if it came with an eyeliner instead of scissors.

I am so happy that I found this product! I am blind in one eye from childhood so putting on eyeliner has always been a massive struggle. Now that I wear glasses and my eyes are droopy, it’s even more of a challenge. This product makes it soooo easy!! Try it!!!

I purchased the middi classic in brown and once I practiced a bit, I’ve got the application down. I have medical alopecia from chemo and having these non-toxic eyeliners makes me feel like I have eyelashes again. They’re actually easier to use than trying to draw on eyeliner. I’m excited to try the matte stick and more of the eyeliner shapes. I would love if the eyeliners came in fun colors someday like teal and white. Thank you for making a great product!

I love wearing eyeliner, but having really sensitive eyes has meant I had to give it up. Everything I tried made my eyes flare up UNTIL I found these babies. Super easy to apply, easily get three full days of wear and absolutely perfect for this busy mum of 3 little people.
I cannot recommend enough, and I will definitely be a repeat customer.

LOVE THIS PRODUCT!!
As a mature aged woman who has always used liquid eyeliner to apply my winged eyes freehand, I was finding this process a lot more difficult lately when having to wear my glasses to get it right (usually taking multiple attempts).
The Guideliner has been a God send!! No more frustrating mornings in front of the mirror! I am good to go in no time, knowing the wing placement is perfect, and not going anywhere until I remove them.
Highly recommended!!

Best eyeliner ever!! There's a slight learning curve,but I never want to be without my guideliner again 🥰


Perfect Wings in Seconds. No Skill Required.
Winged eyeliner has never been easier. TheGuideliner™ takes the guesswork out of getting the perfect flick, just peel, press, and seal for symmetrical wings in seconds that last up to 3 days.
Created for every skill level, TheGuideliners are pre-shaped wings infused with 100% organic soy-based transferable pigment. They’re vegan, non-toxic, eco-conscious, and kinder to your skin than traditional eyeliners.
Whether you're short on time, struggle with shaky hands, have hooded lids, or just gave up on eyeliner altogether, this isn’t about perfecting your technique. It’s about finally having an option that works for you.
We’re not here to compete with traditional eyeliner, we’re here to include everyone it left behind.
The Differences in our Styles
Move the slider to see the differences between our Classic and Blade Collection.


Our wings are designed for effortless, everyday wear. The differences may be subtle, but they're there.
The Classic Collection puts a modern twist on the iconic pin-up look, and for the Blade Collection think sultry siren eyes.
Still not sure what you need? Check out our TryMe Kit.
For people who gave up on winged eyeliner.
Our innovative Guideliners™ are water, sweat and smudge proof. They are infused with 100% organic vegan soy-based pigment which is kinder to your skin and the planet than traditional eyeliners.
The World’s First Peel, Press & Seal Eyeliner
Say goodbye to the struggle. TheGuideliner™ is the first of its kind, a ready-made winged eyeliner that applies itself in seconds. No brushes, no mess, just peel, press, and seal for a perfect, symmetrical wing every time.

Long-Lasting, Yet Temporary
Enjoy flawless wings that last up to 3 days, no smudging, no reapplying. TheGuideliner™ is 100% water, sweat and smudge-proof, so you can wake up with perfect eyeliner. When you're ready for a new look, simply remove it with any oil-based cleanser or wipe and pop on another one!

Inclusive & Accessible for Everyone
The beauty industry isn’t always inclusive, but we’re here to improve that. Eyeliner should be for everyone no matter your skill level, ability, or experience. Whether you live with dexterity challenges, struggle with symmetry, or simply don’t have the time to perfect your wings, TheGuideliner™ makes it easy.


From Eyeliner Struggles to a Beauty Breakthrough
For years, winged eyeliner has been a universal struggle—shaky hands, uneven flicks, and endless frustration. Like many, I tried stamps, stencils, sticky tape, and every hack in the book, (even dental floss!) but nothing delivered that effortless, makeup artist-grade finish.
TheGuideliner™ was born out of frustration: eyeliner should be easy. No stress, no skill required, just perfect, symmetrical wings in seconds. What started as a personal mission quickly became something bigger, a way to make beauty more accessible, inclusive, and frustration-free.
We believe in beauty without barriers, for beginners, busy parents, makeup lovers, and those who’ve always felt left out by traditional products. TheGuideliner™ exists to take the pressure off, so you can feel confident without the struggle.
Your Questions, answered.
Is TheGuideliner™ easy to apply, even for beginners or someone with dexterity challenges?
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Yes! TheGuideliner™ was designed to make winged eyeliner effortless for everyone. Whether you’re a beginner, have shaky hands, or struggle with precision, our peel, press, and seal method eliminates the need for steady hands or artistic skill. It’s eyeliner made to be accessible, frustration-free, and easy to apply in seconds.
Who is TheGuideliner for, and how is it different from liquid eyeliner?
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If you're a pro with liquid liner, this might not be your thing. TheGuideliner™ is for people who struggle or get frustrated with eyeliner.
Liquid liner is just pigment you paint onto your skin in whatever shape you can manage. TheGuideliner is pigment that sits on top of an ultra-thin, latex-free, dermatologically tested adhesive, pre-shaped into a perfect wing, ready to apply.
The finish is different to traditional liquid liner on its own, but when paired with our EyeMatter balm, the result is incredibly similar.
We’re not trying to be better than liquid liner. We’re just here for the people who gave up on it.
How long will one set of Guideliners™ last me?
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Each Guideliner™ is designed to last up to 3 days with proper care. A single GuideMe Kit™ or G’Fills refill pack includes 30 sets, meaning if you wear eyeliner daily, your supply can last up to three months.
Will TheGuideliner™ irritate my skin or eyes?
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No! TheGuideliner™ is dermatologist-tested, hypoallergenic, and made with 100% organic, vegan soy-based pigment. It’s free from harsh chemicals, fragrances, and toxic ingredients, making it safe for sensitive skin and eyes.
Will TheGuideliner™ damage my natural lashes?
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Not at all! TheGuideliner™ is designed to be gentle and non-damaging. It doesn’t require glue or pulling to apply or remove. The precision applicators included have a pointed tip, so you only touch the Guideliners™, not your lashes when applying. When applying, simply saturate them with water to release the backing, and remove it with an oil-based cleanser or wipe. No damage, no lash loss, just effortless wings.
Will it work on all eye shapes, including hooded or deep-set eyes?
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Yes! TheGuideliner™ is designed to work on all eye shapes, including hooded and deep-set eyes. Placement is key—if you have hooded eyes, try our Blink N Snap technique to find the best position for your wing. You can also adjust the angle slightly to suit your unique eye shape. Check out our How to Apply page for tips and tutorials!
Is TheGuideliner™ environmentally friendly & cruelty-free?
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Absolutely! TheGuideliner™ is 100% vegan, cruelty-free, and made with organic soy-based pigment. Our GuideMe Kit™ is 82% sustainable, with recyclable and compostable packaging. We’re committed to continuously improving our environmental impact while making beauty more accessible for everyone.
Will TheGuideliner™ work on oily eyelids?
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Yes, but proper prep is important! For best results, cleanse your eyelids with an oil-free cleanser or toner before applying your Guideliners™. This removes excess oil and ensures they adhere properly, giving you long-lasting, smudge-free wings.
My Guideliners™ are cracking, is this normal?
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Yes, this is completely normal! TheGuideliners™ are designed to stay in the same position once applied, so as your skin moves when you blink, small cracks may appear. This doesn’t affect wear and is how they’re meant to function. The cracks are usually only visible if you stretch your eyelid, which isn’t how the liner naturally sits. If you prefer a seamless look, simply use the tip of your eyeliner pen or shadow to dot over any small gaps.
Can I make my Guideliners™ more matte?
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Yes! TheGuideliners™ have a natural satin finish, but if you prefer a fully matte look, dab on EyeMatter™ Mattifying Balm after application. It blurs any shine, setting your wings with a shine-free, matte traditional eyeliner finish.
What is your returns policy?
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Because our products are cosmetic and applied directly to the skin, we cannot accept returns for hygiene and safety reasons. That said, we’re a small team that genuinely cares and we thoughtfully handle all concerns on a case-by-case basis. Most issues can be resolved with a few tips or adjustments, and we're always here to help. For more information, visit our Returns & Refunds page.
Satisfaction Guarantee
We want you to feel confident in your purchase, even if you’re trying TheGuideliner™ for the first time. We understand that perfecting placement can take a few tries or that some Guideliners™ may not peel perfectly (although this is rare—they're made in Australia by people, not machines). That’s why we offer a no-worry replacement program.
💜 If you use up your Guideliners™ while practicing or if they aren’t top quality, we’ll gladly replace your entire set (30 Guideliners™).
Terms & Conditions:
- Limited to one replacement set per customer.
- Applies to both The GuideMe Kit™ and Guideliner™ refills.
- Valid within 10 days of receiving your order.
- Proof of purchase, a brief description of the issue, and photos may be required.
Do I apply my Guideliners under or over makeup?
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Guideliners can be applied either over or under makeup. However, for a flawless application and longevity, we recommend applying Guideliners on clean dry skin.
Spreading our Wings
See how TheGuideliner™ is transforming eyeliner routines everywhere! From beginners to pros, our community is loving the effortless, mess-free way to get perfect wings.










